BMW M2 Coupe′- The Go-Kart
Lerish Boshoff
Marketing Leader | Building Brands with Strategy, Innovation, and Digital Expertise
The Fresh Prince of Bel-Air
Never has there been a more perfect vehicle for the aspiring adult than the youngest M Coupe′ sibling. It’s a long beach blue, 2-door, in-your face vehicle that your dreams and aspirations are to be the success of the up-and-coming generation. The M-Power dream has always been reserved for individuals who have “made it” in life, until now. BMW have launched the kryptonite to Jeremy Clarkson unfavourable outlook on BMW M powered vehicles. I introduce to you the BMW M2 Coupe′. The vehicle that has taken the world by storm, especially in our local South African market. The BMW M2 is the vehicle that allows the young at heart to flourish on the bumpy, pothole roads of our beautiful rainbow nation. It’s a vehicle that makes the circle bigger for the BMW M family and allows a more funky and young element to associate with the M brand.
The Arcade Dream
The BMW M2 Coupe′ is the new-born of the M-Family, which is very similar to the Sicilian mafia, or Cosa Nostra as they are known. The letter M is known as the most powerful letter in the alphabet, it reigns supreme in the automotive world, sharing a code of conduct to rule the streets of “Jolburg” and everywhere else its performance tyres see fit. The M-family claims sovereignty over their territory and they have been doing so since the early 1970’s. The M-family are known for their modified engines, efficient transmission systems, sports suspension and exclusive interior trims. Furthermore, these beastly vehicles boast breath-taking exterior modifications for aerodynamics as well as aesthetics purposes to set themselves apart and provide them with the competitive edge.
As with any powerful family the M2 Coupe′ had a big task ahead to prove to itself as well as everyone else that it fits in with the most sought after performance family in the world. Boy oh boy, did it do just that. It’s by no means the most powerful M vehicle that has roamed the streets, but with its go-kart-like feel, the 272 kW crackerjack surprised me more than the Gupta-leaked email linking Zuma to a plea for political asylum in the UAE. From the moment I got in to the M2 Coupe′, plotting my foot down to access the staggering 500 Nm of torque it boasts, I was in an arcade-like dream, satisfying all my expectations and more. It’s such an exhilarating vehicle, compensating for the deficit in the power relative to its older brother, the M4, around every corner with its precise steering and lightweight design. BMW have entrusted the M2 Coupe′ with its 3.0 l M TwinPower Turbo 6-cylinder engine that just works under its aggressive and very muscular shape to be the voice for the young at heart M fans. According to Jeremy Clarkson; (2016) “The M2 is not just fast in a straight line. It’s also fast through the corners. And not just fast, but a complete delight.”
If you don't trust Jeremy you won’t trust the ruling party in their efforts to support their leading man, making you a racist of course. BMW M2 Coupe′ defines simplicity, it’s like selecting a vehicle on Grand Theft Auto, you get in it and you drive. There’s no adaptive differentials or the choice whether you want sporty or dynamic transmission, BMW have made this simple, they chose for you. BMW have formulated the ultimate M car according to them and you have the luxury of getting in and just putting your foot down. It will respond in the way you expect, no, let me rephrase, it will respond in a way that exceeds all your wildest expectations as well as the “La’t Wiel” episode you watched on KykNet. This vehicle is the antidote for the individuals who have aspired, who have dreamed and who have shed blood sweat and tears for the M dream.
The M2 Coupe′ gets to a 100 km/h in just 4.3 seconds with its 7-speed M DCT gearbox, only 0.2 of a second slower than the sought after M4 Coupe′, but believe you me it goes in and out of a corner a lot quicker and a lot smoother than its older brother. Its youthful approach gives it that edge not only in terms of acceleration in and out of corners, but the way it makes you smile when you pass it. It stands out in a way that you just expect it to achieve greatness. It’s like seeing Handre′ Pollard stepping up to the plate for the Springboks at the ripe age of 21, you just feel and expect greatness, you heart warms up with a feeling of excitement and suspense for what it might bring in the future.
As a BMW Genius, I warm heartedly welcome the younger, fresher and more affordable BMW M2 Coupe′ in to the toughest, hottest and most notorious automotive family in the world. I’m not referring to the previous police commissioner, Khomotso Phahlane’s family fleet collection, no, I am referring to the BMW M brand. The BMW M2 Coupe ′ is where dreams are now formulated among the sought-after M fan club and it steps up to the plate in so many ways, it’ll make some M4 Coupe′ owners shake in their boots.
Till we meet again “little’ M2 Coupe′...