BMW eyeing more success story in Indonesia and globally
Daniel Doni Sundjojo
Automotive Research I Market Research | Market Entry I Business Matching I
As everybody already aware, BMW Group announced that sales of BMW brand vehicles grew by 1.6% in July, with a total of 157,062 delivered to customers worldwide in the month. That result brings the brand’s sales total for the first seven months of the year to 1,233,075 / +1.6%. Both figures represent new highs for the brand.
Meanwhile, In Indonesia, BMW also create success story, by transform from 131 units on June 2019 to become 271 units for this July 2019 on wholesales basis, or 106,9% growth! Great performance by any means! If we visit BMW Pavilion in GAIKINDO Indonesia International Auto Show (GIIAS) 2019, we can witness how people erupt when BMW announced many prestigious line up including The President, BMW X7 - that already sold out in GIIAS! You need to wait until next year if you want to buy it!
BMW also support Government for electric vehicles initiative through BMW electrification line up and also pledges to make more and more locally assembled BMW in near future which make customer experiences more value of BMW as customer will enjoy better value of money, delivery time and more benefit ahead. So with this strategy, looks like BMW will create more success story in Indonesia!