"Bmore, It's Charm'tastic" Spring/Summer Slogan for 2022-25 & "Charm City 50"

"Bmore, It's Charm'tastic" Spring/Summer Slogan for 2022-25 & "Charm City 50"

March 14, 2022 - The "Charm'tastic Mile" of Baltimore (Love That 1.3)?www.thecharmtasticmile.com. With daylight saving time moved forward the Spring/Summer season is edging closer. Baseball is back, the NCAA March Madness brackets have been released and the Masters Golf Tournament is around the corner, just like the "Amen Corner" (11th, 12th and 13th holes) at Augusta.

The "Charm'tastic Mile", the famed 1.3 mile corridor located in the heart of?Charm City (Est.1975)?that connects?Dwtn-West, the Inner Harbor & Harbor East?is unveiling its?Spring/Summer?slogan for 2022-25.?"Bmore, It's Charm'tastic"?the 3-word slogan will be used to promote the culture, image & style of the city using Baltimore, "The Mile" and the 3 sections of downtown to form the?BMORE?word. This will be The "Charm'tastic Mile" major campaign/slogan all the way until 2025 for the 50th Anniversary (1975-2025) of the Charm City nickname that was coined in 1975 by then Mayor William Donald Schaefer.?

Derrick E Vaughan the Baltimore-area businessman that coined & trademarked The "Charm'tastic Mile" says,?"when choosing?a brand/marketing slogan it should between 3-5 words. More than that and the message can get lost or easily forgotten. We are in a unique process to sell Baltimore back to the business & visiting/tourism public. Our slogans have to be very distinguished and have a "Flow-forward" message that promotes, "Now and the Future of Charm City".?

The?"Charm City 50"?year-long celebration will officially begin on January 25, 2025 (1-25-25). The 1st 25th day of the month during the year '25, 25+25=50. Mr. Vaughan will be creating a business committee this Spring/Summer for Charm City 50. The?Charm City at 50 Committee?will discuss and implement a planned strategy (financial, licensing, economic projections) to promote the Charm City 50 year-long celebration to the masses.??

For more information or interview requests on the new Spring/Summer slogan "Bmore, It's Charm'tastic", Charm City 50 or the history/origin of The "Charm'tastic Mile" please contact Derrick E Vaughan at 443-851-5244 or email:?[email protected].?