BluTV's Campaign for "Prens" Season 2: A Case Study on Leveraging Ingosa's Conversational Display Ads

BluTV, a leading entertainment brand known for its diverse range of content, aimed to create buzz and anticipation for the second season of its absurd comedy series, "Prens." Partnering with the agency Hype, BluTV leveraged the innovative advertising solutions of Ingosa, a SaaS platform that specializes in smart digital advertising banners using conversational AI. The primary goal of this campaign was to generate awareness and engagement for "Prens," targeting fans of absurd comedy and those eagerly awaiting the new season.

Campaign Overview

The campaign's main objective was to drive awareness for the upcoming season of "Prens" by encouraging viewers to watch the trailer and spread the word among comedy enthusiasts. By utilizing Ingosa's conversational display ads, BluTV and Hype aimed to create an interactive and engaging experience that would stand out from traditional advertising methods.

Strategy and Execution

Ingosa's conversational display ads provided a unique opportunity to engage with the audience on a deeper level. The interactive banners allowed users to have dynamic interactions, creating a personalized experience that piqued their interest in the new season of "Prens." This approach not only helped in capturing the audience's attention but also in maintaining their engagement for a longer duration.

Campaign Performance

The campaign's success can be attributed to several key performance metrics, which highlight the effectiveness of Ingosa's conversational ads:

• Engagement Rate: 0.38% This engagement rate is particularly noteworthy, as it is 4.7 times better than the 2023 rich media benchmarks (0.08%) and 4.17 times better than Ingosa's overall benchmarks (0.09%).
• Average Conversation Duration: Users spent 29 seconds on average inside Ingosa conversational banners. This duration is 57% above the rich media dwell time benchmarks, indicating a high level of user interest and interaction.
• Total Conversations Expressing Interest: Over half of the conversation sessions (55.7%) resulted in users expressing interest in learning more about the upcoming seasons, showcasing the campaign's effectiveness in generating genuine interest.
• Total Conversations Leading to the Show's Landing Page: 17.4% of the conversation sessions culminated in users visiting the show's landing page, demonstrating a strong call-to-action response and a significant step towards conversion

Analysis

The impressive engagement rate and average conversation duration reflect the campaign's success in capturing and retaining the audience's attention. The conversational display ads enabled a more immersive experience, making the campaign significantly more effective than traditional rich media ads. By fostering meaningful interactions, BluTV was able to generate substantial awareness and excitement for the new season of "Prens."

The data further reveals the campaign's impact:

• High Interest Levels: More than half of the engaged users expressed a keen interest in learning more about the upcoming seasons, showcasing the campaign's effectiveness in resonating with the target audience.
• Effective Conversion Path: A significant ratio of users who engaged with the ads took further action by visiting the show's landing page, moving from awareness to active interest.

Testimonials

BluTV Marketing Team: "Partnering with Ingosa for our Season 2 campaign proved transformative. The dynamic and interactive ads not only expanded our audience reach but also crafted a memorable experience that deeply resonated with viewers. Written in the quirky, contemporary voice of the main character,these ads created a humorous contrast that strengthened the connection with our audience, offering a distinct and authentic approach to advertising."

Hype Agency: "Ingosa's conversational display ads provided the perfect platform to showcase the quirky and absurd nature of 'Prens'. The results speak for themselves, with engagement rates far exceeding industry benchmarks"

Conclusion

The BluTV campaign for "Prens" season 2 demonstrates the power of Ingosa's conversational display ads in driving awareness and engagement. By creating interactive and personalized experiences, Ingosa helped BluTV achieve remarkable results, setting a new standard for digital advertising in the entertainment industry.

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Web version: https://www.ingosa.ai/case/blutv