Blurred Lines
Allan Colman
?? Keynote Speaker - Provocative Leadership; Revenue Growth - Don't Kiss Frogs!?? | Professor of Marketing ???? | Author.
BLURRED LINES - How the Art of Marketing is Overtaking Professional Selling
Part 1 of a Series of 3
Generating leads in today's business world is no longer about "kissing frogs." In that old Brothers' Grim fairy tale, a princess had to kiss a frog in order to find her prince. But today, with prospects accessing information on so many different platforms, you need to master reaching them.
And as Maya Angelou stated, " Nothing will work unless you do." And marketing professionals are actively pursuing the following 10 LEAD GENERATION SOURCES. The first 3 follow:
1. Social Media Leads -- include multiple tactics that can be used to identify, meet and take you to new prospects, new groups and sales opportunities. Social media never sleeps, is always available to take orders, AND NEVER GETS CRANKY, and does not need a salary!!
2. Digital Advertising Campaigns -- are designed to reach out to the needs of prospects and how you will offer them benefits. By focusing more on industries generational interests and timing with new developments, your campaigns should begin drawing prospects to specially designed landing pages on your website.
3. Linked In Groups -- can be another major recognition source for you and your content. It will expand your "fan base" you are also building with digital advertising, email campaigns, and joining business and community organizations.
Communicate, Communicate Communicate
Speaking on these topics and many more in my keynotes and seminars at