Blurred Lines in Advertising + PR
American Marketing Association LA

Blurred Lines in Advertising + PR

Clint Schaff ? Clint Schaff ?

Clint Schaff ?

General Manager at KUAF Public Radio (NPR) | Creative Media Innovator | 2020 AdWeek Creative 100 | Former: L.A. Times, Edelman, Golin

发布日期: 2017年1月26日
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A few months back, I spoke on a panel about the Blurred Lines between PR and Marketing - at a PRSA-LA / AMA event.

As you can see on my LinkedIn, I'm a good candidate for panel like that -- I've jumped from nonprofits to political to digital/social to startups to PR to brand to media and more...

While each stop has unique skills and responsibilities, they all had these in common:

  1. Advocacy communications
  2. Improvisation through social media
  3. Results-driven

"I think whatever discipline we’re in, we’re best served if we can figure out how to be laser-focused on accomplishing objectives, like the marketers, and also open to serendipitous positive outcomes that you can leverage for the benefit of your client, like the PR people typically do.”

Full recap here: https://lnkd.in/g_6NiQW

[You'll also read my sharing of a baseball example that I basically stole word for word from my friend Mike Bonifer at bigSTORY. Mike is a star.]

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