Bluesky’s moment in the sun: can it outshine X?
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Originally created by Twitter co-founder Jack Dorsey, Bluesky Social is a decentralized microblogging app that lets users curate their own algorithms with custom feeds (now firmly on Zuck ’s must-copy list). Growth was steady but slow, sparking doubts: would it flop like Koo or could it be a viable alternative to X? Fast forward to today: in just two weeks, Bluesky’s user base soared to 19M+ as people fled X for calmer skies following the US election. The platform has become a refuge from Musk’s increasingly polarizing space (soon to be state media ?), where political content feels unavoidable.
In 2025, could Bluesky dethrone X and solve misinformation and cyberviolence? Spoiler: nope. But its rise shows one thing: users crave better social spaces. ??? Think: places to connect, debate (without toxicity), and explore identities. So, how can brands and platforms join this Elon-free movement?
? Take a stand: Follow The Guardian ’s lead and say goodbye to X .
?? Be inspired: Bluesky’s anti-toxicity tools and no-gen-AI-training pledge are setting new benchmarks.
?? Get together: Bluesky might not win on its own, but apps like Openvibe , which merges Mastodon, Bluesky and Threads , demonstrate the power of combining decentralization and aggregation.