Bluesky: Where journalists go, PRs will follow

Bluesky: Where journalists go, PRs will follow

A new social media platform has emerged, seemingly out of the blue, and caused a seismic shift across the PR landscape – people are ditching X for Bluesky. PRmoment is on Bluesky as is its UK editor Elizabeth Howlett,?go on give us a follow!

The popularity of the Bluesky, and the ever-growing number of PRs opening an account is real. According to a LinkedIn poll of approximately 147 practitioners and PRmoment followers, 62% opened a Bluesky account in the last six months, with only 38% yet to do so.

Read what PR professionals had to say about the new platform here >

The early bird entry deadline for the PRmoment Awards is Friday 13 December

Don't miss the early bird deadline for the PRmoment Awards next month!

The PRmoment Awards, in association with our headline sponsor Opinium Research, celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.

See our categories here >

My PR Moment: 'Free holidays’ Full Fat’s founder Megan Morass on scoring luxury travel coverage during the credit crunch

The year is 2008, and The Great Recession has hit the UK with ferocity. Unemployment is on the rise, house prices are going down like an anvil and the last thing you want to hear as a PR intern is that you’re working with a client in the luxury travel space.

Megan Morass , co-founder and co-CEO at Full Fat | Certified BCorp shares her 'PR Moment' in a recent column.

Read it in full here >

From zero to £1m revenue in its first year during a tough trading environment, Earnies founder Nikki Collins joins Ben Smith on the PRmoment podcast

Nikki launched Earnies 1 year ago. She previously worked at W Communications for 9 years and before that at Frank.

Earnies has a fee income of £1m and clients include Taco Bell, Moet Hennessy, ASOS, Typhoo and Meatliquor.

Have a listen on our website, or wherever you get your podcasts >

Learn how to use your data to plan and measure your earned media campaigns at our next PR Masterclass

Hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.

Themes include:

  • How to build a PR evaluation framework
  • Which PR tools are the best
  • The data sets of paid media
  • The different approaches to PR measurement

Learn more here >

The Internal Comms Review:

Ian Morris , director, communications, SEC Newgate UK discusses how internal comms can help connect satellite workers.

"Much has been written in the post-pandemic years about how to keep remote workers engaged with an organisation. But a much less trodden and equally important topic is how to do the same with workers in satellite offices.

"Internal communicators hold a vital role in bridging the gap between headquarters and satellite offices. By carefully considering how they communicate with these teams, and allowing them to communicate with the wider organisation, they can contribute to a stronger culture and a more unified workforce."

Read Ian's advice here >



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