bluesign? Denim Initiative
In this month's newsletter, you have access to all of the latest on the bluesign? Denim Initiative. You can always read through the full articles on our website www.bluesign.com/en/news , but for now you can find the most exciting tidbits here below. ??
bluesign? Denim Goes Global
Since 2000, we have focused on various aspects including chemical management, impact reduction, worker health and safety, sustainability, and environmental sciences. One of the services we offer is the bluesign? Denim Criteria.
We have reached a significant milestone in the bluesign? Denim Initiative as we extend our reach globally, impacting the fashion industry from production hubs to markets worldwide. Since its inception in March 2023, the initiative has stood as a symbol of sustainability, drawing the participation of top denim brands, manufacturers, and materials producers. Our united aim is to enhance the prevalence of bluesign? Approved denim worldwide, presenting a diverse range of styles, pricing, and availability. The presence of the bluesign? Denim label on products signifies a notable advancement towards sustainable and ethical denim production, marking a pivotal moment in the industry's shift towards greater sustainability.
In North America, our bluesign? Denim partners include Madewell , Everlane , and Reformation .
European Chemical Suppliers partnering with us are Officina 39 , Rudolf , Zaitex , Soko Chimica , Dystar , Archroma , Nearchimica , Asutex , and CHT , along with European Laundry partner SANKO Tekstil Isletmeleri-Martelli Branch .
In Asia, we're partnered with bluconnection , Saitex , and manufacturers like Advance Denim and Prosperity Textile , extending to Indian Manufacturer Anubha Industries .
What Is bluesign? Denim?
bluesign? Denim minimizes risks through Input Stream Management, removing all of the harmful inputs from denim production, resulting in our partners producing the cleanest denim possible. We’re ensuring that the workers are safe, the environment is safe, and ultimately that the consumer is safe.
Some of the elements in the bluesign? Denim Criteria include but are not limited to;
The bluesign x Soko Chimica Partnership
This spring, we’ve welcomed a new bluesign? System Partner with the Italian chemical supplier: Soko Chimica , a business started three generations ago providing chemical auxiliaries for the textile industry.
This collaboration with Soko Chimica is groundbreaking, as they are pioneers in the chemical industry based in Italy. We believe in the power of collaboration to drive positive change, and by joining forces with Soko Chimica, we are combining our expertise and resources to redefine the standards of sustainability in the denim industry.
DONDUP – Using bluesign? Approved Fabrics from our Partner PureDenim
The Italian fashion brand, DONDUP have committed to using bluesign? Approved fabrics made by our System Partner Manufacturer PureDenim . This signifies a significant leap forward in the fashion industry’s pursuit of a more environmentally friendly future.
PureDenim in addition to constantly studying new technologies through various businesses, have successfully reduced the amount of chemicals and water in the process of making jeans. The company continually seeks to find new opportunities for one of the highest polluting processes in the textile industry. As this mission is so closely aligned to our own, it propels our partnership forward to continue reaching new levels in clean textile production.
DONDUP, celebrated for its unique fusion of Italian artisanship and modern aesthetics, has steadfastly pursued measures to diminish its environmental impact over the years. By opting for bluesign? Approved denim fabrics by PureDenim, the brand reaffirms its dedication to sustainability across all facets of its manufacturing processes.
Madewell Joins as bluesign? System Partner Brand
After nearly a year of selling bluesign? Approved jeans, Madewell became the first U.S. denim brand as a bluesign? System Partner.
Our collaboration began in fall of 2022, when Madewell launched the first denim style crafted with bluesign? Approved ISKO fabric. Madewell then made plans to launch 13 new styles of jeans made with bluesign? Approved materials. Joining as a system partner after that was the next step to further reinforce Madewell’s commitment to sustainable denim production.
About what it means for Madewell to partner up with us as part of their sustainability journey:
bluesign Joined the Transformer’s Foundation Founders Board
In March last year, our CEO, Daniel Rüfenacht, joined the Founders Board at the Transformers Foundation , a non-profit organization representing a unified voice for the denim industry accelerating more sustainable practices.
This appointment to the Founders Board was a testament to our long-standing dedication to reducing environmental impacts with, now, a renewed focus on the denim supply chain.
The most significant issues in denim manufacturing occur in the dyeing and laundry processes where the highest amounts of water, energy, and chemicals are used. Together with the Transformers Foundation, we continue to aim to link chemical suppliers, textile manufacturers, garment makers, and laundries together with the brands to foster a healthy, responsible, and profitable textile industry.
What's Next
After a successful launch of our bluesign? Denim Talks Series, at Kingspins Amsterdam , we are excited to continue the series at these upcoming shows:
These talks aim to celebrate our foundational partners across continents, fostering dialogue and collaboration, and showcasing their bluesign? Denim products. Come find us in person and see for yourself!
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