Blueprint To Double Your Bottom Line By The New Year
To double your profits within 90 days you need to focus on just a few key areas. However, unless you plan your time to do so it won't happen.
Firstly you need to be absolutely clear what you want to achieve. You have to be determined to get it and you have to believe 100% that you will do so.
You then need to write down your vision, goals and an action plan. The more specific the better. When it's written down it goes into your subconscious mind and you'll do it. If it's not written it won't get done.
The next step is to organise your diary and book time each day to work "on your business" rather than in your business. How much time? That depends on you but it's been proven that each minute spent planning saves 10 in trial and error and execution. Many experts suggest an hour or 90 minutes each day.
Next you have to work out who your ideal client is. Determine what is their their major issue or concern which they haven't got a solution to. This is called their hot button.
Now innovate your business to provide them with a solution. This is called your market dominating position. It's also referred to as competition crushing marketing. That's because it's highly unlikely your competitors have done anything similar.
Lastly focus on what we call the 5 step profit formula. Essentially by making weekly 1% improvements in 5 key areas you'll double your bottom line profits in 90 days.
These 5 key areas are:-
- generate more enquiries
- convert a higher proportion of them
- get your customers to buy more frequently
- and spend more each time
- make a higher margin on everything you sell
There are over 20 strategies to choose from to make the required improvements in each of the above 5 key measures. You have to know your numbers and be able to measure the improvements.
So there you have it, the blueprint to doubling your profit in 90 days, just in time to see in the new year.