The Blueprint to Crafting a 6-Figure Business Strategy

You deserve a business that provides for you financially, fulfils your purpose, realises your ambitions and feels simple and fun to run. Agree?

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On a scale of 1-10, how well does your business currently hit those measures?

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Perhaps, you’ve lost faith in this even being possible??

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So often, the realities of running a business are filled with confusion, overwhelm and a roller coaster of highs and lows as you navigate fluctuating cash flow and constant change in the world of sales and marketing.?

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Many of us aim to hit 6-figures in revenue as it feels like a significant milestone that will not only give you the financial reward you work so hard for,? but also validation you are doing it right. And isn’t that what we need on the days when it feels like we are pushing treacle up a hill!

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It can be easy to get swept up in the idea of having a successful, 6-figure business and channelling all your energies into what seem to be tried-and-tested methods you might have found on LinkedIn or elsewhere on the Internet.

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But I’ll hazard a good bet that the reason you’re here is because either:

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a) you feel like you've exhausted all the strategies you’ve found and are nowhere close to achieving 6-figures and you want some insights that will actually work for YOU.

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Or:

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b) you are working with a strategy that seems to be working but at the same time, you’ve started to fall out of love with your business. You are going through the motions feeling stale and uninspired.

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Both are frustrating places to be but both lead to the same conclusion: achieving a 6-figure business isn’t about following a one-size fits-all-blueprint, no matter what the gurus selling you their secret formula say.

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It’s about finding a clear, simple business growth strategy that aligns with your unique vision, values and strengths.

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It’s a journey that requires careful planning, research, adaptability and above all, a clear understanding of what this financial goal represents for you and your business.

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It also requires a willingness to persevere, course correct and stay committed to your vision and mission through the inevitable highs and lows of being a successful business owner over the long term.

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What is a 6-Figure Business Anyway?

Put simply, a 6-figure business is a business with a turnover of ￡100k right up to ￡999,999.

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That’s a pretty huge range right?!?

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Therefore, typically what works to get you to ￡100k, will likely need to adapt and change as your business grows, usually through diversifying your Offer Strategy and focusing more on your Brand and Visibility Strategy. More on this below!?

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Next up, let’s remember that having a 6-figure business does not mean you are automatically taking home 6-figures in your paycheck, it means a turnover of 6-figure gross revenue - not net profit.

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A question I ALWAYS ask my clients, whether we are working on getting them to their first 6-figures OR aiming to scale their business to multiple 6-figures and beyond is this:

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“What is your magic number?”

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This is the number you want to receive through your salary and the money you, yourself earn through your business that you get to enjoy and that fuels your lifestyle.

This is the most important number to be clear on as we need to ensure the strategies we prioritise within your business will give you what you ultimately want, need and deserve to live a rich and fulfilling life.?

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That’s why being crystal clear on your numbers is so important.

You must understand?your operating costs, expenses and therefore your profit margin as this is what drives your take-home pay, personal reward and overall business health. We need to know what levers we can pull to quickly grow your revenue and increase your profit.

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The good news and something that gets me fired up and jumping out of bed in the morning is…

6-figures is possible for quite literally any business, as long as you are open to scaling and diversifying your services (more on that later!)

The Inner Work vs The Outer Strategy

When I work with business owners to help them reach the next level in their business it typically focuses on two core areas of strategy.

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Yes, the right business growth strategy is vital, but so too is the right strategy to support your personal performance.

Your mindset, your wellbeing, your energy levels all directly influence your ability to make decisions quickly and easily, trust your instinct and maintain your focus and clarity without veering too often into procrastination.?

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When you couple this with ambition, resilience, humility and strategic thinking you have exactly what you need to succeed over the long term.?

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Through strategic planning, successful business owners set themselves realistic, yet challenging goals and they use their perseverance to achieve them. The ability to understand your chosen market, the desire to continually learn and the willingness to adapt are all crucial parts to becoming successful.?

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And a willingness to do the inner work to maintain a growth mindset and believe in your ability to reach your financial goals.

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Essential Components of a 6-Figure Business Strategy

Don’t be put off by the word ‘strategy’ - I know that you might have felt stung in the past by using strategies that didn’t work for your business, but I am not about to tell you the exact path you are going to take to 6-figures.

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Instead, I’m going to guide you along the way to formulate a strategy that is unique to you and therefore will be far more achievable, realistic and sustainable.?

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Market Research: Identifying Gaps and Opportunities

When you started your business, you most likely researched your chosen market to understand who your ideal customer was and what services or products they required.

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As you start to aim for 6-figures, it’s important to revisit that research or even conduct further market research to identify the unmet needs of your target market and their pain points so you can spot opportunities where your business can add unique value.

Carrying out comprehensive market research helps you tailor your offer to meet real demands and therefore increases your chances of achieving significant revenue.?

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Product or Service Optimisation: Meeting Market Demands

What makes your business different from your competitors?

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Is it your hands-on approach?

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The uniqueness of your product?

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Whether your chosen industry is overflowing or fairly niche, you need to make sure you not only stand out from the crowd but that your offer aligns with the current market trends and your ideal customer’s requirements.

Asking for feedback is a simple but effective way to ensure that you can be one step ahead and continue to meet your customer’s needs - but you also need to be willing to innovate to do so.

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Financial Planning: Budgeting and Forecasting

Look, we can’t talk about aiming for a 6-figure business without getting down and dirty with the numbers! A solid financial plan is the backbone of any successful business. If you haven’t already, it’s time to get comfortable with setting clear financial goals, budgeting and looking ahead i.e. forecasting your financial performance.

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Understanding your costs and managing your cash flow effectively will not only prevent financial pitfalls but ensure sustainable growth.

This is a HUGE capability gap for many business owners I meet and it’s vital you up-skill and prioritise this area of your business if you want to sustain your business performance and create a sleek, nimble business you love.?

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Branding and Positioning: Building a Strong, Recognisable Brand

We all know that a brand is more than just a logo or a tagline - it’s all about the perception people have of your business.

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And remember - if you are the face of your brand, people’s perception of YOU is equally as important.

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Yes, it takes hard work, but look around at entrepreneurs or even big corporate brands you admire.

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I’ll be willing to bet they all have three things in common: consistent messaging, a strong visual identity and above all, a clear value proposition.

Why? Because effective branding helps you connect with your target audience, builds trust and gives you another way to differentiate yourself from your competitors.

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The most important thing when it comes to your brand is that you are willing to really ‘go there’ and claim what makes you unique.

Bring your personality into your business and marketing, particularly using video where you can, and you will create meaningful connections with potential clients and prospects that will shorten your pipeline and ultimately lead to creating a loyal customer base who love to work with you.

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Sales Strategy: Creating Customer Loyalty?

Your sales strategy begins the moment someone has a need for your service, before they even know you exist. That comes next! So streamlining your operations to ensure your customer journey is compelling, value packed and clearly answers why you, your product or service is the best option for them is vital.

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We want to automate and simplify that process as much as possible so you can confidently invite people into your world and take them on a journey that leads to a sale, or not. But supporting a decision to be made is what’s important along with nurturing the relationship. When you are creating good momentum and sales are flowing, it’s time to look at the best way to diversify your offers, products and services.

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A highly effective way to do that is to anticipate what your current clients or customers will need next, and then give it to them. So many businesses overlook this and it is the single most cost effective and sustainable way of growing your business.

Do not overlook your loyal customers and clients who already know you, love you and trust you.??

Maintaining and Scaling Beyond 6-figures

Congratulations! You’ve stayed the course to understand the best range of strategies to hit your business goals and hit 6-figures! Now what?!

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It’s all about reviewing and analysing your business performance and learning what levers to pull to continue to grow and if you have the drive, ambition and optimised business design, to scale your business beyond 6-figures.

So you have your blueprint designed which is creating the results you want so make time to- regularly review your strategies, explore new trends and be open to adapt and even pivot when necessary will all be key to maintaining or scaling your revenue.

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And the wonderful thing about hitting this revenue goal is you are usually in a position to reinvest in your business. Whether that’s a new technology to help streamline processes, expanding your team so you can focus on the tasks and activities that are your superpower and where you add most value to the business enhancing your marketing efforts by outsourcing, reinvesting? profits back into your business fuels further expansion and success.

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The stability you will have achieved also lends itself to spreading your wings.

You can explore new markets, launch complementary products or services or expand nationally or internationally. It’s also the perfect time to look at how you diversify your revenue streams which again keeps you ahead of the game by mitigating risks and opening up new opportunities for growth.

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The possibilities are endless, but regardless of the next steps you take once you hit 6-figures the important thing is this:

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Make sure that whatever you do next aligns with your purpose and values and keeps you firmly out of overwhelm and in that zone of inspiration.

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And if you’d like my help to get there or stay there, find some time for us to have a cuppa over Zoom for a Business Breakthrough Audit, or a Connection Call depending on your aims.

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Mel is an outstanding business coach. I’ve worked with Mel over the past year and she has helped transform my business model, and my awareness of what I bring to the table. She cares deeply about her clients and supports them fully, making their entrepreneurial journey as smooth, clear and simple as possible. With her extensive background in the corporate world and high-performance coaching experience, she offers practical solutions that have taken my business to the next level. Mel will help you see your true value and will guide you to act on this.

Dr Libby McGugan, TedX Speaker & Executive Coach

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Taking the Next Step in Your Business Journey

Building a business that not only reaches 6-figures but also aligns with your values, purpose and lifestyle is entirely within your grasp. It’s not about chasing a magic formula or trying to replicate someone else’s success. It’s about crafting a strategy that is uniquely yours!

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A strategy that brings out the best in you and your business.

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Remember: the journey to a successful and fulfilling business is just that - a journey! It requires resilience, adaptability and a clear vision of what you truly want to achieve. Whether you’re aiming for your first 6-figures or looking to scale beyond, the key is to stay aligned with your purpose, connected to your passion and open to learning and growth.

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If you’re ready to take that next step, whether it’s refining your strategy or re-igniting your love for your business, I would be honoured to help. You can book a call here to explore how we can work together to make your business the success you deserve.

Mel MacIntyre is a 2 x international bestselling author, keynote speaker, in-demand performance coach & business strategist, and the founder of The Feminine Edge Business Academy.

With 25+ years of experience as a leader, coach, and business consultant in a wide range of global businesses, Mel is on a mission to help women earn more money and claim their space without shame or self-doubt.

Her research-based signature framework The Feminine Edge is designed to help women create more wealth, balance, impact, and success without risking burnout or selling out. Because she deeply believes, we CAN have it all.

We just need to know how.

Mel is also an Ambassador for Women’s Enterprise in Scotland using her voice to represent and promote women and their businesses and has been featured in the Guardian, Yahoo Life, and BBC along with many more publications.