Blueground’s digital marketing internship (based in Athens, GR)

Today’s marketing world requires a combination of creative and analytical skills. Good marketers have a healthy balance of both. For some roles (SEO, paid search, CRM, etc.) mathematical thinking, tech-savviness, and comfort in dealing with statistics and datasets are more important. For other roles (brand, content, social media, etc.) skills like storytelling, creative writing, design and photography take precedence.?

We decided to call our marketing internship ‘digital’ to convey that this is an internship that focuses on those marketing roles that deal with numbers, analytics, and some of the latest marketing technology tools (a.k.a. mar-tech stack).?

Before talking more about the internship program, let’s take a step back.

A bit of history

Blueground’s marketing team was established in 2017 in Athens with three people. Since then, the team has grown considerably and now includes 50+ team members across five time zones.?

During our early startup days, we were all generalists, wearing multiple hats. You could be doing email campaigns, launching Google ad groups, posting on social media, responding to online reviews, and writing web content all in the same week. Today, these are all separate roles that require a higher level of sophistication. We go deeper and wider. We ‘play’ with larger budgets and a more advanced mar-tech stack. We are also more tech-savvy. A number of our marketing team members have computer engineering degrees and many have programming skills at various levels.

Internship ambitions

As Blueground is poised to grow considerably in the next few years, we know that our team size will keep growing too and, sooner or later, some of our existing team members will pursue other opportunities. It’s the natural course of things and how the digital marketing ecosystem in Greece will continue to grow.?

So, we want to be proactive and start building a pipeline of future digital marketers. Starting Autumn 2022 we are launching Blueground’s digital marketing internship for recent university graduates or soon-to-be graduates. While the program is remote, a number of in-person office meetups in Athens will happen during its course.

Our ambition is to create the best digital marketing internship program in Greece, and by best we mean a program which attracts some of the top young marketing minds and advances their career trajectory. This is a rare opportunity for young Greek graduates to work on a homegrown brand that is leading its industry globally. Blueground after all is the global leader in the furnished rentals industry for monthly stays not only in Greece, but also around the world.

The program

Our interns will work with us for 6 to 9 months and rotate between four marketing departments: advertising, SEO, channel marketing, and CRM marketing. They will be working alongside some of the best digital marketing professionals out there, marketing to a global audience, building a global brand, using advanced technologies. They will be required to both study and work, and will be supported by our buddy system.?

At the end of the program we expect that some of our interns will stay and become full-time BeeGees (our internal name for Blueground employees). Some others will continue their studies or go back to the job market with new marketing skills. Whatever happens, we believe that for the internship participants, this will be a unique learning opportunity. Oh, and of course, interns will be paid for participating in the program.

Next steps

If you or someone you know is interested in applying for Blueground’s Digital Marketing Internship program, please read more about our selection criteria and apply here.

The candidates that match our selection criteria the closest, will be invited for an aptitude test and interviews with our team. 5-7 successful applicants will start sometime in November.?