Blue or Yellow?

Blue or Yellow?

Dr. Nadya Zhexembayeva Dr. Nadya Zhexembayeva

Dr. Nadya Zhexembayeva

Chief Reinvention Officer | I help corporations thrive in perpetual turbulence and capitalize on disruption | Teaching my science-based methods to help 1B people reinvent continuously

发布日期: 2020年8月21日
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I need your advice!

As you know, we are putting the final touches on our new book, The Chief Reinvention Officer Handbook: How to Thrive in Chaos.

The book is dedicated to the Chief Reinvention Officer that is within each and every one of us, you and me - and while it's based on 19 years of research, it is super-pragmatic.

So, now comes my question: which cover do you like best? Should the "badge" on the cover be blue or yellow?


Now, before you think that this question is superficial, let me say a few words about it.

Details matter. Beauty matters. Care and craft matters.

We're working on creating a movement, a revolution in thinking, a whole new relationship with change. 

Every little detail makes a difference - and helps us reach more people or turn them away.


To paraphrase the words of Phil Ochs, in our age of ugliness, beauty is a form of protest.

So, need your quick vote. What color should be the badge on our cover: blue or yellow?

BLUE:

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YELLOW:

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Comment below and let us know your word.

And I promise you that a huge 70+ page free "sneak-peak" version of the book is coming soon.


————

Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn change and disruption into an opportunity.

Want to join our amazing reinvention community? Grab one of our free resources and you are in: https://www.learn2reinvent.com/freetools

Danielle Silverman MBA, M.A., ACC, CRP - Thespian

EXECUTIVE CAREER and TRANSITION COACH - Embrace Change. Rediscover Your Vision. Reinvent Your Professional Path with Purpose and Passion. Create Your Dream Job and Live a Happy Life. WHEN WHAT YOU DO MATCHES WHO YOU ARE.

4 年

Well, my favorite color is yellow, but I have to say I think the blue works best here. It stands out more, so will be seen better and it's also more 'corporate'.

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Maria Zhukova

Project Manager for Business Operations

4 年

Yellow! It's adding a bright and warm emotion ??

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Maryam Shirazian

Director of Learning and Performance

4 年

I would go with blue as it is generally the best match with red. Also, white text is much easier to read on a blue background.

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