Blue Ocean ?? strategy in the Tea?? market or how to differentiate in a high-competitive industry ??.

For those who are unfamiliar with the term “Blue Ocean”, in a nutshell, it’s a strategy to position and differentiate a company, so that it doesn’t “kill” itself in a rivalry of a highly competitive “bloody red” market by providing a unique value and exploring new customer segments in the “Blue Ocean”.

Keeping this idea in mind, here you can see how the concept of “Blue Ocean” is applied in the market of tea. On the photo you can see the boxes of tea which you can find in Migros in Switzerland by brand “You”.

The way they differentiate themselves reminds very much of the Yellow Tail, an Australian wine brand and a famous example of applying the Blue Ocean concept (#EHLinsights). The way “You” tea brands itself is very customer-centric. They go beyond such typical criteria for tea as quality, exceptional taste or color and focus on “Why” people drink tea. They focus on customers’ particular needs and problems that this tea brand tries to address and solve. Here are a few examples of them: tea “Relax” - helps you to relax and chill, tea “After Dinner Treat” - is supposed to be consumed after food for better digestion, tea “Power” - gives you power, tea “Good Night” - helps you to sleep well. 

Overall, a great and clever marketing, that focusing on and satisfying customers’ needs and wants ??.

Can you come up with other reasons why would you drink a tea? ??

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#BlueOcean #BlueOceanstrategy #Migros #Switzerland #Business #Marketing #Branding #Businessideas #PR #EHL #EcoleHotelieredeLausanne