Blue Hat Search Engine Optimization (SEO) by Deepak Dutt

Blue Hat Search Engine Optimization

In the Digital Marketing there are 3 types of SEO (Search Engine Optimization):-

• White Hat SEO
• Gray Hat SEO
• Black Hat SEO

Recently launch a 4th type SEO that is Blue Hat SEO.

What is Blue Hat SEO or Blue Hat Search Engine Optimization?

Blue Hat SEO, though new and latest update on internet Blue Hat SEO is fast becoming a useful technique of All Algorithms of search engine optimizations.

What is Digital Marketing & Benefits?

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, search and online advertising and social media marketing and any other digital mediums.

• Low cost & Money Saving
• Huge return on investment (ROI)
• Easy to measure & analytics
• Easy to share
• Precise targeting
• Time Saving

What is Internet?

The full form of Internet is “Interconnected Network”. The Internet is a global structure of interconnected computer networks and the Internet is a global wide area network (WWW) that connects computer systems crossways the world. It includes several high-bandwidth data lines that cover the Internet "strength." These lines are associated to major Internet hubs that distribute data to other locations, such as web servers and ISP?(Internet service provider).

In order to connect to the Internet, you must have contact to an Internet service provider (ISP), which acts the distributer between you and the Internet. Most ISPs offer broadband Internet access via a rope, DSL, or fiber connection. When you connect to the Internet using a public Wi-Fi signal, the Wi-Fi router is still connected to an ISP that provides Internet access.?Even cellular data keeps must connect to an Internet service supplier to provide connected devices with access to the Interconnected Network (Internet). The Internet provides diverse online services. Some examples are:

• Web – A group of billions of webpages that you can vision with a web browser.
• E-Mail – The most common method of sending and receiving messages online.
• Social Media – Websites and apps that agree people to share comments, photos, & videos, Etc.
• Online Gaming – Games that allow people to play by and against each other above the Internet.
• Software Updates – Operating system and application informs can naturally download from the Internet.

In the early days of the Internet, most people connected to the Internet using a home computer and a dial-up modem. DSL (Digital subscriber line) and cable modems finally provided users with "always-on" networks. Now mobile devices, such as tablets and smartphones, make it potential for people to be connected to the Internet at all times. The Internet of Things has turned common appliances and home systems into "smooth" devices that can be monitored and organized over the Internet. As the Internet continues to grow and advance, you can expect it to become an even more integral part of daily life.

Different types of websites

• E-Commerce Website.
• Private Website?
• Picture Sharing Website.
• Cell System Website.
• Generic Website
• Informational Website.
• Catalogue Fashion Website.
• Social Media & Networking Website
• Based on functionality & purpose
• Planning & Conceptualizing a Website
• Booking a domain name & web hosting
• Adding webpages & content
• Adding Plugins
• Planning for engagement options

What is Domain?

Domain name, often mentioned to as “web address”, is the address that people type into a web browser address bar to discovery your website. A registered domain name is exclusive to you and can’t be used by anyone else, as it purposes on the Internet in a similar way like a street address in the physical world.

Search Engine Optimization

SEO (Search engine optimization) is the process of improving the visibility of a website or webpage on a SERP (search engine results page) so as to make a company’s website more, thereby dynamic traffic on the websites.?

Search Engine Optimization often involves the concerted strength of multiple divisions within a business, together with the design, marketing, and content management teams. The SEO process includes six general phases:

1. Research, including business study, competitor analysis, current state valuation, and keyword searching.
2. ?Planning & strategy, including results on how to handle content, build links to the website, achieve social media presence and technical application strategies.
3. ?Implementation, where optimization decisions on a website webpages and the website as a full are executed.
4. ?Monitoring, where the activity of web spiders, traffic, search engine positions, and other metrics are observed for producing intelligences on which assessment will be completed.
5. ?Assessment, involving checking the brief effects of the strategy touching the SEO process’s specified targets
6. ?Maintenance, where both minor and major difficulties with the website’s process are handled as they arise.

?The SEO process targets mostly?organic links?and?search engine result placement; still, it is often perfected by more aggressive measures and is often part of old marketing campaigns.

How the search engine works?

??Search engines work by crawling hundreds of billions of pages using their individual web crawlers. These web crawlers are frequently referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to notice new pages that have been made available.

• Types of SEO
• What is White Hat SEO
• What is Grey Hat SEO
• What is Black Hat SEO
• What is Blue Hat SEO

Keyword Research and Competition

• Introduction to Keyword Research
• Types of Keywords
• Business Analysis & Categorization
• Google Keyword Planner
• Market Research and Analysis
• New Keyword Ideas
• Competition Analysis
• Finalizing the Keywords List

On-Page Optimization

• Introduction to On-page
• What is Webmaster Tools
• Verification Process in GWMT
• Selecting Target Location
• On-page Analysis Methodology
• Fundamental On-page Factors
• Website Speed
• Domain name in SEO
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Content Optimization
• Sitemaps Generation
• Using Robot.txt in Site URL
• Redirecting Techniques
• Canonical Links
• Rich Snippets

Off- Page Optimization

• What is Link Building
• Types of Linking Methods
• DoFollow Vs. NoFollow Link building Guidelines
• Linking Building Methodology
• Links Analysis Tools
• Directory Submissions
• Local Business Directories
• Social Bookmarking
• Using Classifieds for Inbound traffic
• Question and Answers
• Blogging & Commenting
• Guest Blogging

Local SEO

• What is Local SEO?
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals

Citations and Local Submissions

Blue Hat SEO Techniques are:

1. Keyword Spoiling- This technique involves selecting the further keywords related which you would like to fluff and creating a search feature on the website for search box. The website has Related Searches tab on home page and every page of the website and put Links for search engine results for the keywords. Modeled on the black hat technique and method of keyword drafting, it is used by many website owners in the ethical way to generate lot of search traffic and visitor’s.
2. Keyword Rotating- It is an effective technique to create traffic on the website or blog and involves the use of keywords phrases in various mixtures. Important keyword idioms are selected and spun in different combinations. Separate optimized pages are created for each keyword phrase for more results in short time.
3. Working Freshness factor– As Search engines consider freshness while ranking the website on any search engine platform; webmasters using this technique study the search engines as how search engines are doing this to other sites. Then they decide what quantity and quality of updating is needed to make it look fresh in the eyes of search engines for get a rank on the first page on Google or other search platforms.
4. Link Wheel– It is another Blue hat technique which is quite capable in creating back links to a website or blog. With the help of this method of blue hat seo, a website with the use of an optimized article creates links with other sites of high PageRank and in return gets quality back-links from the same.
5. Claim Your Business Listing– Mobile search and local search are inextricably entangled. Per The Mobile Playbook, 20% of ALL searches have local resolved. Of smartphone users:

• 94% search for location information
• 51% visited a store
• 48% called a store
• 29% made a purchase

As Google continues to improve its ability to send hyper-local results, it is judgmentally important to have complete and perfect data in one’s Google My Business profile. This continues to be a calm win, as less than half of all businesses have claimed their business listing.

1. Focus on User Experience (UX) and User Interface (UI)– Google has always encouraged webmasters to make their main focus one of providing a good user experience. As the algorithm becomes “smarter”, websites that do so are located to benefit the most. A good user experience goes much deeper than writing fresh code.

According to this study from the Oxford Journal, “The goal of UX design in business is to improve customer satisfaction and loyalty complete the utility, ease of use, and pleasure provided in the collaboration with a product.” For our purposes, your website is the product. The objective is to first control a user’s intent, then develop a policy for smooth navigation a methodology that suggests a positive emotion and leads to an overall good experience.

Incorporating UX best practices is informal. The web is complete with templates and advice. What splits the pros from the amateurs is A/B testing. Both one of us has our own favoritisms that will affect how a web page is built. By running a series of experiments, you will be able to quantify what is working, what isn’t, and continue testing until you get it right.

1. Content Marketing Plan– “Content is King” Over the past period, you have probably been around someone in the Search Engine Optimization world who has repeated the phrase, "content is king.?

????????????????????????Useful x Enjoyable x Inspired = Innovative Content

According to The Content Marketing Management study, only 37% of plaintiffs believe they are effective at content marketing. Since content is one of the top Google ranking factors for getting rank on first page, it’s pretty main to get it right. Once again, this presents a huge opportunity for those willing to spend the time to make that happen.

1. Spy on Your Competitors Links & Post– Find Your Competitors and Understand Competitor Link Building.

• Direct competitors
• Indirect competitors
• “Better resource” approach: With this approach, you find someone who links to one of your competitors. You then ask them to link to your page instead since it is a “better resource”.
• “Dead link” approach: You find someone who links to a dead competitor or dead page (i.e. the page is no longer available). You then notify them about the dead link and ask to link to you instead.
• A strong and real domain and brand name.
• A well designed and clear logo.
• Find dead links
• Clean, well-organized and best layout.
• Strong Social Media Presence – social followers, subscriber count, etc.
• About, legal and refund policy, cookies policy, Privacy Policy, Terms Conditions, Disclaimer, contact pages, etc.

1. Put your target keyword in the UR (EMD) & Internal Linking– As keywords are basically the backbone of on-page SEO, you need to pay a lot of care to them. There is no reason not to include them in your URLs.? The attachment has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that search engine has another reason and way to reflect your article as more relevant for a particular phrase.?

Internal linking is critical to decreasing a website spring rate and optimization as it links to the different pages of a domain together. When link extract is spread, the users stay on the website longer and the site traffic also increases. It improves the navigational experience for the user.

1. Sneaky Redirects– A redirect involves sending someone to a different URL than the one they initially clicked. Blue Hat SEO uses redirects outside of the purpose they are planned for. Along the same lines as cloaking, this strength includes redirecting a search engine crawler to one page and all other users to another page.

One more example is redirecting a highly authoritative page with lots of backlinks into another irrelevant webpage, just to boost its position in search engine results. A 301 redirect passes the majority of authority from one page to another. This means someone working blue hat SEO could use redirects only for the purpose of using search results.

Redirects should only be used for the purpose they were planned. This might be in the event you change website domain two sections of content. It’s also acceptable to use JavaScript to redirect users on some times.?

Blue Hat SEO is basically the investigation of cutting edge Internet advertising and website improvement systems. Blue Hat SEO covers the propelled information on both Black Hat and White Hat SEO. Everything on Hoboeservices.com 48 will accept that the crowd knows and comprehends the nuts and bolts of SEO and Internet promoting. In the event that it helps, consider ?the imaginative part of SEO.

Individuals utilize their insight into the web search tools and other promoting practices to contort and control them in an imaginative and unique manner to best profit their sites. The idea of Blue Hat SEO rose out disappointment in the absence of cutting edge SEO information made accessible to website admins.?

The intention behind this webpage is to motivate different website admins to duplicate and copy it in order to create more assets for the propelled web search tool advertiser.

We need to make a setting where proficient website admins can share and present their thoughts and strategies. This, in trust, will prompt different locales committed to the specialty of cutting edge SEO strategies. Until this objective is come to appreciate the substance!

Algorithm - The calculation the search engines use to find the most relevant

information in relation to a search query.

Alt Tags - Short snippets of code that allow you to tag each photo on your site

with a short text blurb.

Anchor Text – Text in your webpage content that is linked to another website or

webpage.

Blue Hat SEO – A back-handed approach to SEO that involves shortcuts and

manipulation of a website. It is prohibited by the search engines.

Keyword Density – How often a keyword is mentioned on a page.

Headline Tags – HTML code tags denoted by “<h1>Headline</h1>” that make

the text bigger than other text on the page.

Head Terms – phrases more generic in nature (usually 1-2 keywords long) that

garner significant amount of search engine traffic, but provide little return.

HTML Coding– Stands for Hypertext Markup Language is a standardized code for

tagging text files to formate font, color, graphic, and hyperlinks to create

webpages.

Indexing – The process used by the search engines to crawl the web, scanning

webpages and storing information about them.

Link Building – The process of generating inbound links from other websites.

Link Juice – The boost given to a website’s authority via inbound links from

other authoritative websites.

Long-tail – The theory used to explain that while a majority of search traffic

results from a small percentage of keywords (the head) there millions of unique

keywords that make up a significant volume of search traffic in aggregate (the

tail).

No-Follow – Tag placed in HTML code around links that are paid to tell the

search engines not to give them any link juice.

Search Query – Term used to describe the actual keyword or phrase a search

engine user typed into the search engine.

Search Engine Marketing (SEM) – Refers to all aspects of search, including

organic and paid listings.

Search Engine Optimization (SEO) – The process of optimizing your website

content so it’s easy for the search engines to find your content, index it, and

determine how relevant it is to a specific search query.

Long Tail Terms – Keywords phrases usually 3 or more keywords in length that garner

a small volume of search traffic but are much more valuable because they

provide a better qualified traffic than head terms.

Email Spam – Spam is an unsolicited email which markets ideas, products, or services at you. It may even be used just to waste your time. That is the essence of spam though. It is created so that the recipient bears the cost. You will eventually die. You will never get back the time you have wasted on spam.