Blue Cross Complete Supports Healthy Communities Through Youth Sports

Our first season sponsoring youth sports leagues through LeagueSide, Inc. was a home run. This spring, Blue Cross Complete sponsored five leagues in the greater Detroit, Lansing, Ypsilanti-Ann Arbor and Flint areas – impacting 5,100 youth athletes who played in baseball, soccer, and flag football leagues.

“We want our members to be well and stay healthy,” said Blue Cross Complete Market President Paul Loffreda. “Exercise is a great way to do that, so by participating in sports and recreation, these athletes are already engaging in a healthy behavior.”

LeagueSide is part of Blue Cross Complete’s efforts to invest in community programs – surrounding our members and neighbors with a network of support to promote health and well-being. The funds provided by Blue Cross Complete provided, in part, scholarships for athletes, participation fees, and upgrades to playing fields, fences and dugouts.

Blue Cross Complete will continue our LeagueSide sponsorships with five programs this fall.