BLTF/K: the only event devoted to brands for children, teens and young adults

The Bologna Licensing Trade Fair / Kids (BLTF/K) is definitely one of the major licensing events in Europe devoted to children’s, teens’, and young adults’ brands, organized within the Bologna Children’s Book Fair.

Why to attend the BLTF/K?

This unique event focuses exclusively on content for children, teens, and young adults, bringing together licensors, licensees, agencies, and retailers. It serves as a vital networking platform where major international players can connect and explore new business opportunities. Attendees can expect to foster new deals and generate fresh business prospects for both visitors and exhibitors.

Participants have the chance to pitch their intellectual properties (IPs) to licensees, publishers, and media content producers. Additionally, the event offers a comprehensive look at the latest trends in children’s, teen, and young adult content on a global scale.?It’s the only event that links licensing with the vast world of publishing, media, gaming, and comics, effectively increasing the exposure of brands through these industries.

It is one of the only events where it is possible to keep up to dated on the latest trends on children, teen and young adults’ content industry and, globally, on the crossing with tv/film, gaming, comics, publishing and any other ancillary development.

How to exhibit at BLTF/K

Get the most with your booth at the Exhibition Area

An exhibition area for all companies that wish to present their brands, products and services, set on the top of a dedicate Hall in the heart of the Bologna Children’s Book Fair, crossing with two main publishing exhibitions halls, 29 and 30.

You can select this option if you wish to:

• Maximise the exposure of your brand with a dedicated booth in a strategic location
• Develop business opportunities both with Licensing and Publishing Professionals
• Get the most from a ?transmedia? event as Bologna, developing your network on a global scale

10% Early Bird Discount on any exhibition fees if you book your booth by 30 November 2024!

Focus on essentials at?Licensing Business Lounge

If you wish to conduct business in Bologna without the expense of a booth or staying for all the period of the show, you can opt to book a table or an office at the Licensing Business Lounge. This alternative option is available for companies that want to experience the fair and its facilities in a more flexible way without missing any business opportunities.

You can select this option if you wish to:

• Conduct your business in Bologna while saving on budget and focusing on the essentials for your business activity
• Concentrate on your agenda and have the flexibility to move from your table/room to anywhere in the show
• Receive assistance with your meetings
• Do business at a “transmedia” event like Bologna, selecting the companies and brands that interest you most

Facilies for exhibitors

Participation in the Bologna Children’s Book Fair (BCBF) and the Bologna Licensing Trade Fair (BLTF) offers numerous benefits for exhibitors and attendees.

This year will see the introduction of a new matchmaking platform, designed to facilitate connections between exhibitors and publishers exhibiting at BCBF. This includes those registered in specialised areas such as the Comics Corner, the TV/Film Rights Centre and the Games Business Centre.

Furthermore, exhibitors will receive visitors tickets for potential clients and business partners, as well as exhibitor passes. They may also reserve a slot in the International Kids Licensing Days Programme, which forms part of the event offer.

Additionally, exhibitors have access to a range of sponsorship opportunities that enhance the visibility of their products and services. Moreover, they can utilise the Global Rights Exchange platform to upload and share information about their brands, thereby maximising exposure in the industry.

If you would like to learn more about the numerous opportunities to participate in the BLTF/K, please write to [email protected].