Blow Their Minds, Tell Their friends

“How many new sales did your company make last month?”

I’ve watched coaches and consultants go back-n-forth on this question for the last few weeks.

All eyes are on acquisition.

Not as many eyes are on the service rendered, and how it contributes to acquisition.

Not as many eyes are on customer retention, and how many times folks were happy enough to return.

A struggling, stressed-out consultancy brings people in, does a workable job, then hunts for another victim.

A harmonious, profitable consultancy invites people in, blows their minds, and helps them tell their friends.

If they’re lucky, if every customer creates 1.1 more customers, they’ll never have to think about acquisition again.

Invite them in.

Blow them minds.

Help them tell their friends.

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