Bloomberg's Subscribers Surge | Mail Online hits 100K Paid Subscribers in 10 Months | Sprout Social 2024 Report

City AM considers saying goodbye to its Monday print edition

City AM is considering cutting its Monday print edition in 2025, moving to a Tuesday-Thursday schedule. The proposed shift to a 3-day print run follows trends in post-COVID readership habits, with City workers increasingly favoring digital content. Backed by new owner THG, City AM is leaning into digital—its app reached 41,000 downloads, and web traffic hit 1.5 million in September, compared to an average print distribution of 68,144.

Press Gazette - City AM proposes axing Monday print edition

Mail Online's Paywall Triumph: 100K Paid Subscribers in 10 Months

Mail Online has reached 100,000 paid subscribers for its partial paywall in under 10 months. This was achieved by offering around 30 of its daily 1,500 articles behind the paywall. Editor Ted Verity noted, "The success of Mail+ is proof that readers are happy to pay for the kind of high-quality journalism the Mail has long been famous for." Mail+ currently costs?￡1.99 per month for a year and then goes up to ￡6.99 a month.

Press Gazette - Mail Online hits 100,000 paying subscribers

Bloomberg's Subscriber Surge: 200K New Readers in Four Months!

Bloomberg Media has gained 200,000 subscriptions in four months as part of its growth plan, which saw it launch its Weekend Edition in October. The edition carries more features, lifestyle and cultural stories alongside the publisher’s usual business focus. The launch was given a prominent placement on Bloomberg’s website and the Weekend Edition was sent out to all Bloomberg subscribers as a newsletter.

Press Gazette Bloomberg launches Weekend product after adding 200,000 new subs in four months

McKinsey finds CMOs overwhelmed by growing remit

The CMO remit continues to expand, but only 27% feel well-equipped to handle new responsibilities such as R&D, Gen AI, and pricing strategy, according to McKinsey. Barriers to success include internal silos (36%), lack of budget (34%), insufficient in-house talent (32%) and strategic confusion (32%). The research also found that brand building is at the top of the CMO agenda, while 74% see generative AI as more of an opportunity than a risk.

Marketing Dive - McKinsey: CMOs feel unprepared as duties pile up

LinkedIn’s EU user numbers continue to rise

LinkedIn had an estimated 51.9 million monthly logged-in EU users between January and June 2024, according to its quarterly updates. Its total subscriber base in Europe is 184 million members, making its active users around 28%. This suggests the number of active, logged in users is a lot lower than the ‘1 billion’ figure the company reports, and gives marketers a more accurate figure to compare to other platforms.

Social Media Today - LinkedIn Shares Latest EU User Data

Sprout Social 2024 Report: Entertainment + Education = Revenue

38% of consumers plan to increase social media use this year, according to Sprout Social’s 2024 Report. Instagram led in brand interactions, with 61% of users discovering products there. Facebook maintained strong daily engagement, especially with Gen X and Boomers. TikTok continued to be Gen Z’s search and shopping hub. Across all platforms, brands posted an average of 10 times per day in 2023, with the number doubling or even quadrupling in certain industries.

Marketing Tech News - Sprout Social’s 2024 Social Media Content Strategy Report

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