Bloom Into B2B Bliss

Would you look at that? It’s Friday already which means…it’s time for another edition of the Week End Wrap Up! Get caught up on our favorite pieces of content from this week and stay tuned to find out the answers from last week’s B2B Brain Game.?

Let’s jump into this week’s highlights!

This Week's Must Read: Recession Proof Your B2B Ads. Your Campaigns Just Got a Whole Lot Better

Do you know where every dollar of your marketing spend goes? How do you ensure your brand will be exposed to the people that matter?

In this Demandbase blog, Russell Martin is breaking down how we leverage the combination of intent and people-based optimization for our ad strategy.

Learn more about people-based advertising, in the full blog!?

Our Podcast Pick: Creating a Go-To-Market Strategy, with Bas Paumen of Amazon Web Services

This week on the Sunny Side Up Podcast, we were joined by Global Partner GTM Lead Solution Marketing at Amazon Web Services (AWS) , Bas Paumen. Tune in as he shares his insights on creating a #GTM strategy that is built to last!?

Be sure to subscribe for more insights from #B2B's top leaders.?

B2B Brain Game: Crossword Puzzle Answers

Were you able to solve this crossword puzzle last week? Leave a comment and let us know!?

That's A Wrap

Thank you for tuning in for yet another installment of the Week End Wrap Up, Newsletter! We hope you enjoyed this snapshot of our latest content. Be sure to subscribe so you can keep up with the latest in Smarter-Go-To-Market?content!?

Craving more B2B Content? Check out our content hub, DB Central, for all things B2B Go-To-Market.

We'll see you next week!