Blogs & E-commerce

You properly ask yourself, what the connection between these two?

But let me surprise you and tell you that in not only that these two subjects have something in common, but there are also related to each other.

So, let’s me explain you how come and why.

As a marketers or E-commerce Managers, we are managing many online paid campaigns that selling our company products directly.

The links that we ask from our agencies to put in these paid campaigns, are taken the potential customers directly to the products pages and from there the potential customer should or can make his purchase.

But Blog it something that sitting inside your website, in most cases the blog goal is to be more informative then selling.

But, Today on 2022 we know that the potential online customer, is moving a lot of changes, with the ways that he looking on all the aspects of Online purchasing.

If in the past, it was enough to explore your online potential customers, to the products and a few benefits of them, today it’s working with a different way.

The customer, need & want to know you better, he needs to feel you and someone that help him to solve his issue right now.

And how you should do it? with content! With help him to know you (your company) better, to lets him know that you are totally Decent, genuine and gives him all the information he needs to know about your product as well as its pros and cons, for whom is it exactly suitable? And when it can and should be used.

As more information that you’ll share with him, with that way you’ll bring him to make the purchase, and if not, you can be sure that you got another highly recommend that will share your honesty and will help other people to know your products at the first opportunity he’ll have.

Now, after you have many blogs on you site, that talking about your products, and share other information from your industry, ( very important to share more information that in ?directly and indirectly envelops and supports your product.)

We need to know how we explore all blogs to our target audience.

So, in this case, we have 3 major ways:

1. Share links with other websites from our industry.

There will share links to our blogs in their content, and we are also.

2.?Crate a paid campaigns that will promote your blogs to your Target Audience.

3?SEO – we need to bring someone to organize our content and will make a perfect match to the SEO, (Search Engine Optimization), with that if we’ll have a good content, we can be on Google's high results.

Good Luck

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