Is blogging a superpower?
We often speak about the importance of content creation and the main thrust of this is blogging. So why do we think this is so important?
Well, blogging is your “footprint”on the internet. Yes, your Linkedin profile is vital to getting your blogs read, but the blogs themselves are the thing that cement you as an expert that I should be talking to or as a “chancer” that simply tells a good story.
This is because your profile (although it should regularly be updated to keep it fresh) is still fairly static thing, whereas a blog is a statement of what is happening (either in your thoughts or in the world at large) now. How many times (and how often) do you think I would come to your profile and read about what you do and who you are? The answer is, of course, not very often. Blogs however, if written and posted regularly are a great reason for me to keep engaging with you and your content.
I know, this isn’t rocket science but despite being so obvious I am staggered to see how few people actually take time to write blogs (articles) here on Linkedin.
The reason I am saying this now is that Tim and I are currently in Munich working with our reseller, rpc partners, and the team we are training are all busy writing their (in many cases) first blog and it’s great to see the focus and the determination in them overcoming their fears (that let’s be honest publishing is a fear that we all have) and pressing the “publish” button.
Most of the people haven’t written before per se, but this session has thrown up some amazing work and some real talents.
Here are some of them so you can judge for yourself:
https://www.dhirubhai.net/pulse/what-do-elves-training-have-common-stella-singleton/
https://www.dhirubhai.net/pulse/successful-personal-connector-erik-bellendir/
https://www.dhirubhai.net/pulse/area-manager-lets-friends-enemies-araceli-estebaranz-escribano/
https://www.dhirubhai.net/pulse/how-turn-your-customer-walking-billboard-kim-smits/
https://www.dhirubhai.net/pulse/story-telling-build-strong-employer-brand-christoph-kunz/
https://www.dhirubhai.net/pulse/shut-up-little-voice-vanessa-gartell/
So it shows that it can be done. It can be done at scale. It elevates the visibility of the individual and, by default, the company as well.
Your challenge should be to work out how you too can do this.
Publisher, Photographer, World Traveler,
5 年So true Adam!
Executive Educator, Inspiring Leadership and Driving Exceptional Customer Experience for ambitious Enterprises | Founder: Commercial Excellence Partners | Speaker | Travel-Tech ?
5 年Loved this post Adam?because this is the one that's going to make people stop and think. It isn't easy or intuitive to make the connection between blogging, personality and organisational business. But you'll realise that the more your team utilises the power of blogging to build their public personas well, the stronger the bonds of trust with your customers (potential and existing) and this will translate into healthier business!
Watch this space!
5 年Well said.? Blogging is so accessible and cost effective yet rarely done.
Looking for my next story to tell
5 年some times it comes down to the time we have I love writing a blog but it takes time to craft a good blog not just a word salad. a lot of blogs end up on company websites and not on their profiles?
Customer Focused, Curious & Passionate Client Relationship Manager. The Prince's Trust Enterprise Award Winner??Growing Business Revenue Organically & With Intent. Truffle Hunter, Energy Monomi ????
5 年This is something I have just been invited to do (Again) on LI.? A great read there Adam?thank you! And thank you to Kate?for bringing it into my feed.