Why Is Blogging More Relevant Than Ever in 2024?

If you are someone who thinks?—?Is blogging still relevant in 2024?

Do people still read blogs?

Well, the answer is simple?—?YES, blogging is still relevant.

When I started blogging in the early 2000s, it was a niche activity that only a few people were doing. But over the years it has become a mainstream activity for millions of people around the world.

According to an article published in a Forbes Advisor article, there are approximately 1.09 billion websites on the internet in 2024.

However, only 17% of these are actively used and updated. That is 192,888,216 of the 1.09 billion websites are being actively maintained and visited.

When it comes to blogs alone, the FirstSiteGuide article and BloggersPassion, recently stated that there are more than 600 million blogs out of 1.9 billion websites on the internet as of May 2023. And that’s a Huge number!

Why Do People Still?Blog?

People blog for various reasons:

Some people blog to share their viewpoints and ideas with others, while others blog to promote and advertise their business or brand. This helps them to connect with people with similar interests and build a community around a particular subject.

Another benefit of blogging is that it can help you become recognized as an expert in your subject. You can establish a reputation as an authority in your niche by continuously posting high-quality blog content.

Besides, blogging can also be an effective way to make money online. By Knowing how to monetize your blog through advertising, affiliate marketing, or sponsored content, you can generate income while doing something you love.

Is Blogging Dead because of Videos and Podcasts?

I have heard this question like, do people still blog even with the rise of video and podcast content?

While it’s true that podcasts and videos have gained popularity recently, I believe that blogging still has a lot to offer. By adding relevant videos to your blog, you continue to be extremely valuable.

Unlike video and podcasts, blogging doesn’t get outdated quickly. It stays relevant, attracting traffic and generating leads for years to come. In fact, a HubSpot study found that 60% of people read a blog at least once a week.

One of the key benefits of blogging is that it allows you to create long-form content that is more detailed and informative than video or podcast content. This can be especially useful if you’re trying to explain difficult concepts or provide in-depth analysis on a particular topic.

Do you observe the pattern here? The level of interest and the trend with the search term “blogging” have remained consistent over the past 5 years on a global scale. Although there is an increase and decrease in the trend the average remains constant over time.

And, now you know,

Blogging is not gonna go anywhere

Blogging is relevant to the date

How Has AI Impacted the World of Blogging?

With AI in the market, some people argue that the use of AI in blogging could lead to a decline in the quality of content. They argue that relying too heavily on AI tools could result in generic, formulaic content that lacks creativity and originality. Eventually, blogging could soon become dead.

Well, these speculations are not true.

I think there are significantly more advantages to blogging with AI technologies than disadvantages. These AI tools help bloggers produce better material more quickly, improve the search engine optimization of their articles, and expand their viewership.

Having said that, I do believe it’s important to know how to utilize AI tools and avoid becoming overly dependent on them.

Bloggers should continue to work to produce engaging, high-quality content that is unique and not just provided by AI.

Are Blogs Still a Thing to Make?Money?

If you are considering, “Is blogging still relevant to make money?”

In a nutshell: Yes

Over 2 million blog articles are created every day, and more than 70% of blog entries are still receiving organic traffic after three months of publishing.

The potential for bloggers to earn money through advertising, affiliate marketing, and sponsored content is thus still very high.

You can earn anywhere between a few 100 dollars to several 1000 dollars per month through blogging.

The following are some of the popular techniques to make out of blogging:

• Advertising: You may put advertisements on your blog and get paid based on how many people click on them or view them.
• Affiliate marketing: You may advertise goods and services on your site and make money for each purchase made using your particular affiliate link. This is mostly through commissions.
• Collaborations: Collaborating with companies to produce sponsored content that advertises their goods or services.
• Digital goods: On your blog, you can produce and market digital goods like webinars, courses, and e-books.

It’s important to keep in mind that earning money through blogging takes a lot of effort and commitment. You must regularly create excellent blog posts, have a loyal audience, and advertise your blog on social media and other platforms.

Having said that, blogging may be a great method to make money and create a successful online business if you’re ready to put in the work.

How to Blog Like a?PRO?

It’s clear that blogging is still popular and people do read blogs. Let’s dive into how to monetize blogs for better reach.

• Niche down your blog

Just like the common saying “Jack of all trades is the master of none.”

Instead of writing about everything, focus on your target audience and what they need. Make sure you focus on a specific niche that you are interested in so that it is easy to meet the needs of your target audiences. This can help you build loyal followers.

For example?—?If you are interested in cooking, start a cooking blog. However, if you want to stand out of the crowd and reach a more specific audience then you can further niche down. Like for example: Vegan cooking

• Avoid Plagiarism in Your Blog Posts

Write blogs that are unique and original written out of your experiences. Do not write the same information that is provided in every other blog.

Even though most of the topics are already written by several bloggers, try adding your own perspective to it, making it different from others.

Make sure the information is well-researched so that you do not misguide anyone with incorrect information.

Stop writing articles that are short. Write articles that are a minimum of 2,000 words long to add more value.

While it is okay to get some inspiration from other blogs, it is always good to write your own content out of the knowledge you have acquired. Doing this will help you to build credibility among your audience.

• Optimize your website

A recent SEO statistics showed that:

The #1 result on the Google search result page gets approximately 32% of all clicks.

53.3% of all website traffic is attributed to organic search.

Furthermore, 68% of internet activities start with a search engine.

And so, Without website optimization, you won’t get traffic that can stand out and won’t remain profitable.

Follow these tips to optimize your website:

• Instead of targeting short-tail keywords, target long-tail keywords as it is easy to rank #1 on SERP. Look for keywords with a larger volume and less competition.
• Your blog entries ought to be well-written, informative, and interesting. Make certain that your material is unique and useful to your audience.
• Build backlinks from High domain authority websites. This will signal to the search engines that your website is more valuable and relevant.
• Seeing that visitors can quickly locate landing pages, product pages, and other crucial website features is a significant component of website optimization since it will boost customer conversions and retention. Additionally, make sure that your website is mobile-friendly and fast.
• Promote your blog

Blogging is effective, according to 56% of marketers leveraged by blogging say it is very effective, and 10% claim that it produces the highest ROI.

Just optimizing the blog is not sufficient to get visibility and conversions. It is important to have a content marketing strategy to increase traffic to your blog.

An effective content marketing approach makes blogging even more powerful. Content marketing is not only 62% cheaper than traditional marketing but also highly effective at attracting and engaging your target audience.

Here are some ways you can strategically promote your blog:

• Use social media pages like Facebook, Twitter, Instagram, or LinkedIn to share your blog posts and engage with your followers.
• Email marketing can be very effective. You can send Newsletters with links to your latest blog posts and encourage readers to share them with their friends.
• You may expand your audience and get backlinks to your website by guest posting on other websites.

Look for websites in your niche that permit guest posting and submit high-quality content providing value to the readers

• Partner with influencers in your niche and offer them a free product or service in exchange for a review or mention on their social media channels.

FAQs

1. Is blogging still relevant in 2024?

Yes, blogging is still relevant in 2024. Despite the growing popularity of videos and podcasts, people still like reading blogs.

Blogging has become a huge success for marketers and bloggers to get income. It also helps in self-expression and to build a loyal community.

2. What is the blog trend in 2024?

The most recent blog trend in 2024 is to add relevant videos, images, and infographics to your blog. By keeping up with this trend, it increases the traffic to your site.

3. Why do bloggers quit?

It takes time and patience to become a successful blogger. Without proper guidance on blogging, writers face a lack of support, loss of revenue, burnout, and more. Hence some writers lack the required skills and fail.

4. Is blogging a good career in India in 2024?

Yes, it is the right time to begin blogging.

India has 448 million social media users, according to a Statista analysis. This shows the large audience that Indian bloggers have.

Additionally, there are several ways to earn income from blogging making it a successful business. For example, you may use sponsored content, affiliate marketing, or advertising to monetize your website.

5. Is blogging a hard skill?

Just like any other skill blogging requires a substantial amount of hard work and dedication. Even though it might not be as “hard” as programming or data analysis, it surely requires a combination of good writing skills, imagination, and technological knowledge.

Final Thoughts

For those questioning if blogging is still relevant in 2024, the answer is a resounding yes!

As we’ve explored, blogging remains a powerful tool for marketing, self-expression, and community building.

While it may face challenges in the future, I believe that it will continue to evolve and remain relevant for years to come.

By learning how to blog effectively and creating high-quality content that provides value to your readers, you can build trust and establish yourself as an authority in your niche.

Whether you’re passionate about cooking, travel, or technology, there’s a niche for everyone to pursue. So, don’t delay if you’re considering starting a blog!

With the right approach and strategy, you can create a successful blog that will help you get the right readers and deliver value.