Blogging stats, attribution strategy, and trust personas – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday .
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by Andy Crestodina at Orbit Media Studios :
?? 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers
I still self-identify as a blogger, so the annual blogger survey of Orbit Media is always high up on my reading list. This year's results show blogging is getting harder, especially due to search traffic drops. This may be an opportunity in disguise: if you create valuable long-form posts, you'll stand out from the sub-1500-word pack.
Read the article →
领英推荐
?? The Content Attribution Survival Guide
The technical side of data gathering is the least of your problems when it comes to attribution. The truth is, customer journeys are becoming more complex and attribution is becoming a question of strategy. This post will give you the strategic points of attribution, like campaign measurement, choosing better metrics, and modeling.
by Jay Acunzo :
How I Unf*cked My Marketing: Why Social Media Has Ruined People Who Sell Services
This article is a must-read for B2B services brands! It introduces an interesting concept called "trust personas." I think it's useful not just for freelancers and service providers like myself but for broader brands, too. Building trust is crucial.
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