The blogging secret sauce for 2024

Imma going to keep this short and sweet.

If your latest article (and blog traffic) is only going to survive the latest and greatest Google HCU update, measure up to the newest E-E-A-T guidelines and, possibly, get featured in Google SGE or Google Discover, it has to answer the following questions:

• Does the content demonstrate first-hand experience?
• Does the content demonstrate in-the-field experience?
• How well does the content share a personal experience, perspective, or feelings on a topic?
• How well does the content speak from a first-person perspective?
• Does content also demonstrate that it was produced with some degree of experience, such as actual use of a product, having actually visited a place, or communicating what a person experienced?
• How original is the content?
• How helpful is the content?
• How much effort was put into this content?
• Does this content demonstrate a depth of expertise for this topic?

In the current, and increasingly AI-content driven world, we're moving into a time when being authentic is a USP.

Your brand voice and understanding of who your customers are, is crucial!

+++++++++++++++++

Follow Janet Brandon on LinkedIn.

Struggling to create quality content that ranks on Google? Get your copy of Mastering ChatGPT: for Marketers, Content Writers and SEO Professionals and start dominating search engine results with ease!

Grab a copy of my new ebooks: Framework Secrets for Effective Copy, and ChatGPT for Business.

Author of GreenFingers.info

Hi there! I am a seasoned digital marketer with a wealth of experience across a range of marketing activities, from SEO, digital marketing, GPT prompting, social media to email automation and ecommerce, with a love for oil painting, reading and mountain biking.