Blogging Is Dying (Do It Instead)

I started my first online project in 2008.?

That was an online shop.?

I wanted sales as much as possible.?

My team created a lot of e-commerce pages.

Google couldn’t recognize the user intent to rank high on all these pages.

Since then, many new filters have changed the game.?

I adapted to new changes and started to create more info content.?

This content gets high organic reach and covers the sales funnel.?

I keep doing this today but switch my attention from writing fewer blog posts to developing simple tools.?

Here is why.?

The future is unpredictable but something we can assume with high accuracy.?

When ChatGPT appealed, 12% of users started to use AI chatbots to search for answers instead of Google and other search engines.?

It’s a lot for a year.?

I’m one of them to speak with AI tools more often than with my wife.?

This experience is excellent for saving time to find relevant info without some fluff.?

More and more people will jump into this search.?

Google understands how dangerous this competition is to launch Bard and update with Gemini and SGE (Search Generative Experience).?

The main problem with Google is these 10 blue links don’t answer as quickly as possible.?

Amazon started to generate the summary of product reviews because most users don’t read more than 3 reviews, and over 90% don’t read more than 10 reviews.?

Google also doesn’t share the best answer.?

People need to figure out from the top 10 results and, even worse, to open the second page.?

This search system is obsolete, considering new technologies.?

I don’t think blog content can survive without strong brand recognition.?

Forbes, CNN, and the New York Times appealed before digital, adapted to a new environment, and will thrive in any new system where customers will switch attention.?

Today, creating content for users first is essential when people want to consume more and more.?

Readers love reading Harry Potter books, watching MrBeast videos, and listening to the Joe Rogan podcast.?

Branding beats search.

How do we create such strong brand recognition??

These insights help any niche:

• Passion
• Focus
• Value
• Be yourself
• Something new and unique
• Patience.

You need to write blog posts for users to make them greedy for consuming your content and only then optimize for search engines.?

Blog content still gets the most traffic on Google, but I aim to switch my attention to launching tools.?

There are still not enough simple, medium, and complex tools.?

Users need more automation, and AI can help with that.?

It’s simple.?

How to launch tools?

Collect data on which tools users need.?

Use paid keyword research tools to find tools’ ideas like Semrush , Ahrefs , SERANKING LTD , Ubersuggest , or a free tool - Google Keyword Planner.?

Add your primary keyword plus the word “tool.”?

For example: - weight loss tools

- accounting tools

- SEO tools

Many other words are related to tools: calculators, converters, etc.?

The second way is to create unique tools you can’t find on search.?

For example, everyone can do some activities on Excel that help to save so much time instead of using calculators, but it takes time to create the correct formulas and handle the process.?

Also, finding the correct data and adding it to your Excel takes time.?

You don’t need it if you create new tools that help you and others with similar issues.?

Launching unique tools gets direct traffic if you share how they save your time on social media and other places.?

Tools do this job faster than even if you have everything right on Excel because of the following:

• User-friendly
• API integration
• AI API data.?

The proper integration collects data from other resources and calculates whatever you need much faster.?

How to develop tools?

I’m not a technical guy, and the best thing I can do is to use spreadsheets with calculations and write tasks at an elementary level.?

I search for great developers on my network or Upwork who can understand the task and give me whatever I want.?

If you struggle to write the task, leave this job for ChatGPT.?

Use the prompt: “Write the task for developers and designers who will create ______ (your tool)____ for my website. This tool should consist of the following fields (1, 2, 3…) and calculate the following results (1, 2, 3…). Provide additional insights on how to update my tools.”

If you have the task, find devs who can create them.?

The best part is coming.?

Find Experienced Developers

I prefer to cooperate with experts who develop such tools.?

Post a job on Upwork and wait for responses.?

I limit the visibility of my posts with developers who have +90% customer satisfaction and earn more than 10K USD.?

Some templates can help developers:

• Calculator Builder - WordPress Plugin
• Cost Calculator for WordPress
• Github search has many ready solutions
• Ask choosing developers about the right technologies or tips for developing these calculators.

The price for creating a calculator varies from $150 for the most simple to a few thousand dollars and even more.?

Don’t chase the best price - chase the best quality.?

Results Depend on Quality

Tools provide results if they are:

• User-friendly
• Simple to use
• Accurate results
• Have guides (text or video versions).

I usually create tools at the top of the page and add tutorials under some tools with all explanations and processes on how to use them.?

Create Non-English Tools

Almost all English pages are overwhelmed and overpriced with the level of competition.?

If you translate your tools with ChatGPT, you don’t need to invest much in link-building, PR, or other distribution methods.?

We translated some tools into +10 languages and got good traffic by creating and indexing these pages.?

My next goal is to get +100 languages.?

Conclusion

SEO is dying slowly.?

New search methods are winning attention.?

We need to adapt fast to something that will work today and get more attention in the future.

Tools have many advantages:

• Simple to create
• Less competition
• Passive income (paid ads, subscription, affiliate).

Do you launch your tools? Comment below.