Bloggers’ Guide to Keep Blog Posts Engaging & Evergreen

As a blogger, you would want your blog posts to be read and admired by readers, no matter how old it is. You may want to notice the increasing number of new and existing readers and more page views even when you are not writing new blog posts anymore. The key to ensure more people reading your content regularly is to ensure creating blogs that are relevant for long periods of time and have evergreen content.

The content must be created in a way that it’s useful even after years. There are different types of evergreen content:

• How to blogs that let readers accomplish tasks with step-by-step guides
• Checklists that simply have an outline instead of a detailed guide.
• Frequently Asked Questions to let readers solve their problems effectively.
• History articles that talk about a product, trend, or a person.
• Tutorials and glossaries are similar to the “How To” but have their own characteristics.

A good mix of evergreen and current content can help you maintain consistency with your blog posts. You may choose the topics strategically like “How to Guides” or “Product Reviews.” Depending upon the topic, the content must be updated from time to time. For example if you are writing an in-depth information regarding a particular software, it must be updated whenever the new updates are released. This kind of content is referred to as sustainable content.

Benefits of Evergreen Content

As we all know, blogging is all about discovering the smarter ways and helping others. So we all love evergreen content as it brings more relevant information to the readers and drives traffic, generates new leads for the blogger. Evergreen content can have a big impact on your blog and magento mobile app.

• SEO Support – You can use relevant keywords on blog posts to stay higher on the search results and lower your bounce rate while keeping people on your site for longer.
• Long-Term Value – It’s a good investment of your time, resulting in building momentum over time. It will start working the moment you publish it online for the readers.
• Builds Authority – They add value to ongoing adds, which ultimately earns the publisher authority on the topic. Your audience trust you more and are more likely to become a paying customer.
• It Can Be Repurposed – It’s not just a one-time use content, so you can use the content in more ways than one. You can create videos, PPT slide shares or info graphics with the same content.

Repurposing Old Content

The old content can still bring you traffic with a few updates as Google allows you users to search by date. Re-posting or re-using blog posts can be done by creating a separate tab with some well-performing posts.

The content you re-post online must be updated and you can also consider adding more information to the existing copy of content. For example, if it is a blog regarding the detailed information about a software, the same can be made fresh with the updates launched by Software Company and by including new features in the content.

Also, you can re-purpose the sensitive content into different formats like videos, whitepapers, case studies, eBooks, etc. Using the same content into different formats makes it evergreen as it could help readers to know more about the same content by watching it.

Getting it Right

Good and engaging content is the first step of having a successful blog. The content must be well written and engaging to make it timeless. Here are a few tips you may use to create good content:

• Avoid old phrases and jargon.
• Keep the content fresh and engaging.
• Think how you can align with your brand through your content.
• Display your industry’s knowledge and expertise through the content.
• Make your audience enlightened and entertained.
• Avoid dates and timeliness in the blog posts.
• Do not blatantly push your products onto your readers.
• Focus on imparting knowledge and information.

Conclusion

Whether you like it or not, but you can’t just ignore your old content. So if you have to keep it on your blog, why not to make it count with a few changes? In order to create the evergreen content, you have to keep putting effort into it. Go back to your old blog posts and keep updating them with the latest information.

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