Blog Your Way to a Killer Reputation

Blogging continues to reign supreme with 55% of marketers saying blog content creation is their top B2B inbound marketing priority for 2019.

Not only will your company blog help customers and potential customers find your business in search engines, but it will generate leads - three times as many leads as paid advertising.

I see countless posts from professional people stating that they are sick of being targeted by sales people in the traditional 'cold' impersonal format we are used to. A blog allows you to communicate with your target audience giving them valuable, helpful information and (better still) directs them to you.

• Content marketing gets three times more leads than paid advertising
• 42% of companies have hired a designated content strategist
• Over its lifetime one compounding blog post creates as much traffic as 6 decaying posts
• Titles with 6-13 words attract the most traffic
• 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep

...Compelling reasons to get blogging. However, your blog doesn't just drive inbound leads, it is a significant contributing factor to brand recognition and can help cement your killer reputation. How you communicate, the expertise and wisdom you impart, your tone of voice and audience engagement are all critical elements. Indeed, potential customers search for your content to check these things out.

Most of my clients found me via my blog and admitted to checking my posts before they got in touch. Blogs posted on social media and my website got me found. This strategy got my head above the crowd and enabled a connection with my target audience and all without harassing anyone!

Every time an established website links to your blog post, your entire website reaps the SEO benefits. Attracting those links is much easier with engaging, quality blog content.

Your blog is a powerful article. Make sure you:

• Know your audience
• Hook the reader quickly
• Promote your expertise by helping the reader
• Outline your value proposition
• Blogs often give something away for free, such a top tips or a template
• Promote your content or services
• Interact with your audience and explain why you can help them specifically (in a way that no one else can)
• Include facts and quality information (check your facts too)
• Promote your blog via email, developing a a solid email strategy
• Promote your blog via social media, again with a solid social strategy
• Link to further resources, content and HTML pages

Blogging is the smarter and (put bluntly) much less irritating way to sell socially and induce your killer reputation. The stats speak for themselves.

If you would like some unique blog post suggestions for your business and a competitive quote, please get in touch.

[email protected]

The above stats were compiled by HubSpot, you can read more here.