Does your business need an App?
Ayush Jhawar
Founder @Genefied, World's Smartest Traceability and Loyalty Platform for Consumer Brands
The time has become smarter with the captivating waves of overflowing smart phones. Today, the smart phones and mobile apps have become an integral part of an individual's socially active life.
And, why not? The mobile apps are not only interesting , but easy to access and makes the services available on the widely used platform, that is, phone. And almost every business, whether small or big , is trusting the mobile App with their expansions.
But to analyse whether your business needs an App or not is very crucial. Though there is hardly any service sector which will not benefit from the App but still there is a need to know the aspects related with the development and after the development of Apps.
Here are few reasons why your business needs a mobile app:-
- Anytime, Anywhere,Anyone, :-
In the pace to run faster and access technology easier a mobile App is a perfect solution. Every one is carrying a smart phone these days, thus they wish to access most technology through their phones, so that they can access whenever and wherever they want. Thus, a specifically created App with all available functionality gets very handy to use and gets high on customer satisfaction. - Increases Customer engagement :-
With the properly developed mobile apps the customer finds it easy to engage with the business. For example, if you are a seller, provided whatever you sell, the customer gets all the information displayed and organised. The customer can even buy or order with just a few clicks. Now analyse what is easier, calling and enquiring or discovering oneself and then ordering just with a few clicks. Obviously an easier option is always a better option. Making things easier, comfortable and interesting for consumers brings back more business. - Positive Branding and recognition:-
An app with the correct features and well organised data gets you a stamp of good branding in the eye and views of the consumers. It is a psychological behaviour of the consumers, the catchy things from where they can fetch the most is generally rated high by them. Thus, a good app can give a market recognition worth a lot. - Provides a direct marketing:-
With the apps on the most used platform, one can showcase the maximum information like products , prices, general info, contact details, buying options, solve querries and a lot more. besides, the biggest forte here is that it opens door to the direct interaction with the push notifications right under the fingertips. You can therefore, anytime remind about the products and offers.
But the App need to be consumer oriented, that is, if the consumers are not the smart phone operators then there is no use. Besides, the money is an incorporated factor. The work does not binds off once the app is made. It needs to be revised over time with the upcoming advancements in the platform and the versions of the operating system concerned. But in the global era of today with the huge reliance on smart phones, a correctly featured app with a quirky sense of business fetch undoubted success.