Blog SEO: 6 Common Practices

Blogs are considered to be a vital aspect of a website. With more and more businesses going live, it is important to make use of your blog and before anything, start optimizing your content. Blogging assists your site by positioning your site as a relevant answer to multiple individuals' questions. Search engine optimization (SEO) for blogs is the process of maintaining a blog for this purpose.

Blog SEO - How to Blog?

Before delving deeper into search engine optimization, it’s best to give a basic introduction to what blogging is! Blogging refers to the publishing of written content online. Typically, topics involve particular themes and include texts, images, infographics and other forms of media.?

Blog SEO Best Practices

In order to target the necessary results which will boost your chances at ranking high on search engines, you need to incorporate the following practices:?

Identify Target Audience

Speaking to your primary audience is essential to booming in the industry you hope your blog to surround. Understanding who and what your audience is and what you want them to do when they’ve browsed your blog will help your overall blog strategy.?

Buyer Personas are fictional representations of your ideal customer. Developing multiple buyer personas allows you a chance at understanding how to best tackle your targeted audience. For an in-depth understanding, we ask that you check our blog, #1 Guide to Developing Effective Personas.?

Conduct Keyword Research?

As we mentioned in our How to Write Blog Posts, Keyword search is one of the most important practices. How else will you know how to best create content, if you don’t know which keywords rank high and are in demand? With your target audience in check, it’s important to expand or contract your scope by creating a sheet and accumulating the best keywords revolving around your topic of interest which would be what your blogs are about.?

Add Visuals?

Visuals lay in important factors that go into Blog SEO! With humans relying heavily on their senses, you need to make sure that visuals are incorporated, entertaining, break up chunks of text and most importantly is SEO optimized! Search engines tend to showcase images when an individual searches for something.?

In order to achieve a space in search engines, you’ll want to design creative graphics, use original visual elements and add descriptive alt texts to assist every individual regardless of limitations.?

Write a Catchy Title?

Writing a catchy title is somehow what makes or breaks you. Why? Well, if it’s not captivating enough, individuals will have to move on to other options presented within search engines. What are the components of a catchy title? Questions, data, and leads which will leave your readers curious enough to click and read your content.?

Include an Enticing CTA?

CTA which stands for Call-to-Action, is an indicator to what action you want your readers to take. Whether it’s to have them subscribe to a newsletter, or purchase a product or service, a well-written CTA will have your readers follow-through with the action. No worries, we give a break-down on how to write the perfect CTA!

Reader’s Experience

Experience might always be the most vital aspect of everything in the world. With people formulating different experiences, it is vital that you focus on the reader’s experience. Writing clear, comprehensive, and easy to digest content helps the reader scan your blog to quickly find the information they need. By focusing on the reader's experiences, you’ll be able to know and organize the post accordingly to achieve the goal you’ve placed. Faster than you know it, your blog posts will be optimized for the search engines!

Recommended Blog SEO Applications

There are several Blog SEO applications that assist you in finding relevant keywords for your content and overall page-seo. Some of which are:?

Surfer SEO: Examines the highest-ranking pages for a particular keyword and suggests ways to boost your own page's performance in search results by adopting their best practices.

Semrush: SEMrush is an all-in-one marketing toolkit that offers a range of SEO features, including on-page optimization, keyword research, and backlink analysis. It also includes a site audit tool that helps you identify technical SEO issues.

Blog SEO?

Buying your traffic is one thing, and faking it till you make it does not do well when search engines are monitored. Optimizing your blog for search engines is essential in order to attract organic traffic, therefore, grow your online presence. Now that you have the practices, you can improve your search engine rankings and visibility. Keep in mind that high-quality, engaging content which resonates and entices your readers is crucial when expecting to build long-term relationships and establishing your authority in your chosen field.?

GuruDesk offers its clients SEO reports which assists them in navigating which content ranks high and what needs work. Think about investing in a company that always puts your needs first!?