To blog or not to blog - that is my question!

So what does blogging have to do with podcasting?

Turns out it could be a lot as creating a blog out of your episode MIGHT be another way to repurpose the content of your show - depending on the kind of show you run.

As a podcast manager, I typically write show notes for a client. And the pieces might look something like this:

• Summary of the show (hopefully with enough of a hook to keep people's attention and make them want to listen to the details)
• Guest bio
• Timestamp of the episode to help listeners move through the show (fantastic for YouTube and Apple - and if you host with Buzzsprout I know they get the chapters on Spotify too!)
• Resources and links to any resources mentioned in the episode (make it easy and use affiliate links when possible)
• How to connect with the guest
• A "If you like this you might also like..." section to move people into the library

You can see an example of this type of show note in the first episode of Bizcasters.

All of my clients (and my) episodes are also accompanied by transcripts that allow the listeners to read the episode as well if they prefer to process it that way.

But in an episode like the one I just published with Dorien Morin the information was so tactical I was easily able to create a more blog-like style summary that let me move around pieces of the interview into a very readable (and actionable) blog post.

So now I wonder -- do you do one style over the other? Especially if we are talking SEO and discoverability, is the blog style better? Or is the shorter version more preferable? Does anyone even read the show notes??

When I was on the Marketing Agency Show with Brooke Sellas (part of Social Media Examiner) they did both. There was a summary of the show that was released with the episode on the players and then a few weeks later they released a blog version of the interview on their website.

Is that the better way to go?

To be honest in this case I feel like the blog version is great when you have a conversation that would lend itself to that.

But maybe not all do - so you only do it for some but keep the consistent look and feel for the show notes.

As of yet - I have no answer for this but you can check out the different examples and let me know your thoughts on which you would prefer. In this week's episode, I decided to try out both ways. A summary that would appear in the players and the blog version that appeared on the website.