Blog 5: The Marketing Minimalist – Lean Data (Not Big Data) for Decisions That Matter

Feeling overwhelmed by "big data," AI, and the endless stream of marketing buzzwords? You're not alone. With so many tools and metrics available, it can be tough to know where to focus. That's why I’m excited to introduce marketing minimalism — a strategy that emphasizes simplicity and efficiency by leveraging lean data to drive smarter, faster decisions. ??

In this latest blog, I explore:

• The importance of asking the right questions before diving into data
• How to avoid information overload by focusing on actionable metrics that truly matter
• Lean Data vs. Big Data: Why less data can lead to better decisions
• Key metrics for cost, ROI, and growth that will keep your marketing on track

Forget the noise and start making marketing decisions that impact your business where it counts.

Check out the full post to discover how marketing minimalism can help you simplify your strategy and optimize for success. You can see it here

Would love to hear your thoughts on how you handle data in your marketing! Drop a comment or let’s start a conversation. Send me a note at [email protected]

#MarketingMinimalism #LeanData #FrugalMarketing #MarketingStrategy #DataDriven #DecisionMaking