Blog 2.13 - Week 13 of Start-up
Snippet from the first post announcing the OeSL #UnitingGamers campaign

Blog 2.13 - Week 13 of Start-up

Blog Caveat:

? We are actually 1-month into future of the blog, but each post was written live along the way.

? We will post a short blog each Sunday reflecting on the week-that-was. See Blog 2.0 for intro to series.

Archived Blogs: 2.1 - 2.2 - 2.3 - 2.4 - 2.5 - 2.6 - 2.7 - 2.8 - 2.9 - 2.10 - 2.11 - 2.12

? Comments and questions are greatly appreciated. Let’s start a conversation.


Monday July 17th – Sunday July 23rd

Timeframe Quotes:

“Okay, we definitely stretched ourselves too thin!”
“I wish we were doing more of the fun/exciting projects v current events upcoming”
“Should have foreseen difficulty in gaining registrations”
“Shut up and deal with it!”
“Well that went a lot better than anticipated”
“We’re a pretty dang cool team!”
“Applying lessons learned – we got this!”

What did we do?

-      Met with upcoming venue owners again to solidify arrangements

-      Organized team into different teams to attack getting registrations

-      Launched first campaign content piece on social media

-      Acquired venue for large “Olympiads” sport games themed tournament

-      Met with target reputable energy drink partner

-      Held meeting with FanExpo sales reps to discuss possible participation – would be largest $$ spent to attend

-      Created project outlines and teams for our highly creative/brand growing initiatives i.e #UnitingGamers campaign

-      Executed and completed our 3rd and 4th events on back-to-back days!

-      Grew relationships within the local eSports industry and identified partners to collaborate with moving forward

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