Blog #21 Out with the Old…in with the New
At the end of last year,
Triplar Ltd reached a milestone.
Delivering the 4th concept store of the world’s leading sportswear brand.
An unbelievable accomplishment…
Over 23 years.
What an enduring and trusting relationship to celebrate!
With this in mind…
I wanted to dive into the world of store concepts!
How frequently do stores change their ‘theme’?
And why is it so important they do?
Well,
A change in concept is essential in keeping up with the customer and the increasingly retail environment.
What’s an amazing store concept change example? – you may ask.
Have you been to BALENCIAGA on Sloane Street, London?!
Opening in 2019.
The first floor had been designed to look like a display case, with bright lighting.
The interior was quite ‘industrial’, with minimal grey furniture, metal shelves and a system of rails against a contrasts aqua-green carpet.
With downstairs following but with burnt orange floors helping to create an “atmosphere of public space in a private setting”.
It was a concept that celebrated diverse retail environments.
Fast forward to 2021, a new concept was unveiled…
The store showcases a whole new imagined look.
Featuring aged and distressed blackened concrete surfaces and construction elements.
With, stained and cracked columns and shelving spaced across the floor.
Giving off an abandoned warehouse vibe and an unfinished look.
“Raw Architecture”.
Which, I think is simply fab!
And a work of art.
Concept change is just as necessary as it is exciting.
And Triplar can’t wait for the 5th concept.
Which other retailers have had a remarkable concept change?
Does a new look in a store entice you?
Managing Director & Owner of Triplar Ltd
2 年Certainly a controversial brand at the moment. Broadly speaking I think they handled that situation well(ish). They are an avant-garde cutting edge fashion house and maybe as such they should be ‘allowed’ to get it a little wrong from time to time. That said I do understand stat many people were deeply upset by their campaign and their feelings should not in any way be minimized. It reminds me of something I often say to the team at Triplar Ltd. Mistakes happen. When they do you get the showcase how you deal with them to your stakeholders. EVEN IF that mistake wasn’t your ‘fault’. We are all in this together and I am a great believer in ‘There but for the grace go I’. If I can help someone, and trust me when I say that in the past it has been competitors, then I should. You never know when you might need some good karma! Great blog Flora McEwan. It made me think.