Product Validation
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There’s nothing that throws cold water on your product development efforts faster than discovering that great product you just introduced little interests the market. If only you’d been able to validate your idea before you spend a ton of effort. No worries! Here are some suggestions on how to validate your product idea early on so you don’t get drenched.
Product validation: How to validate before you develop. Product validation helps you to be 100% certain that what you’re building has market demand. This can strengthen your commitment to your business while keeping you laser focused on the actions that will get you to market faster. Without real product validation, you’re essentially throwing resources into a lottery and hoping you hit the jackpot. Dayana Mayfield explains why product validation matters and how to validate your product before you even prototype it .
(via https://www.dhirubhai.net/company/teamdevsquad/)
Improve Your Product Validation Strategy With Landing Pages. A landing page is an effective way to validate your product idea. By displaying the essential information, it tells potential users what your product is about, and you can gain useful customer feedback before starting the product development process. Darya Jandossova Troncoso explains how to build a landing page that helps you validate your product .
Validating Product-Market Fit in the real world. To test new products, most companies rely on creating “minimum viable products'' and testing customer feedback, or conducting focus groups or marketing surveys. Heather Myers, Zasima Razack suggest another method companies should try : “heat-testing,” or testing consumer reaction to online advertisements. Heat-testing is revolutionary because it takes place in the real world. Unlike focus groups or surveys, which rely on what consumers say, people who click or like an ad are showing actual behavior and interest, which can be a more powerful form of feedback.
7 Ways to validate your new product ideas. New product ideas are like babies. When you come up with a product idea, you exalt it and simply cannot stop talking and bragging about it. But not everybody around you will - or should - appreciate what you offer. No worries. Taking the time to validate your new product idea is a critical step to understanding whether there is enough demand for what you’re about to offer. Suay ?ak?rca describes the essential ways to validate your new product idea before investing heavily to make your dream a reality .
6 steps to validate your new product ideas. How hard is it to create a successful product? According to some studies, your chances of building a successful, revenue-generating product are only slightly better than your chances of being accepted to Harvard. As a product manager, you’re ultimately responsible for building a great product. You need to do everything in your power to determine that you’re not only building in the most efficient and effective way possible but also that you’re building the right product. Jory MacKay explains six steps you can take to make sure your product idea is on the right path .
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Product Management News: Week of May 22, 2023
This Zoom meeting could have been a voice message. If you dislike wasting time in meetings and are a big believer in asynchronous work, you should probably check out Async . This startup seeks to apply async voice notes to a corporate context. The tool promises to free up your calendar by creating an async inbox containing voice messages you can read, share and react to. Async views itself as the next generation of email, using the power of voice to convey excitement and other emotions that plain text (or emojis) just won’t do.
Google provided more insight into what it’s planning to do with AI. At it’s I/O event, Google introduced its new Search Generative Experience (SGE). This feature represents a radical update to its search results page. With SGE, when you enter a question, you’ll see an AI-generated snapshot of key information to consider, with links to dig deeper. Following that overview, you’ll see suggested next steps and additional questions to ask. With this approach, Google is hoping to take advantage of the benefits of AI without falling victim to some downsides.
Now there’s a reason to use mixed reality at work. Sightful, the maker of the world’s first augmented reality (AR) laptop is trying to expand the size of your computer screen by ditching the monitor display. The $2,000 Spacetop device is essentially the lower half of a laptop with a mounted webcam and a pair of glasses attached by a cord through which users can see a 100-inch projection of a workspace screen. So if you want the advantage of multiple screens, but don’t have the room, this device may work for you.
Maybe we’ve found another reason some people are avoiding the office. Everybody who is back at the office is doing it, or at least trying it. It’s called the Laptop Walk. This Wall Street Journal comic sheds light on a new office trend .