Blockchain and how it’s changing the face of digital marketing and why it can mean more customers for your business
Lauren McLaughlin
Business Improvement Specialist, Business Coach and Consultant, Guiding Business Owners Through Challenging Situations. Time to PIVOT, PLAN and PROSPER
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1.?Trust is the Name of the Game: Blockchain brings a whole new level of transparency and trust to marketing. With its decentralised and unchangeable ledger, you can track every step of a product's journey, ensuring its authenticity. No more shady business! Consumers can now verify where their favourite products come from and make informed choices. It's a win-win situation, as businesses build a solid reputation for being upfront, and customers feel confident in their purchases.
2.?Data Security like Never Before: Forget about those central databases that are a playground for hackers! Blockchain offers robust data security and privacy. By encrypting and distributing data across a network, it's nearly impossible for malicious actors to get their hands on it. Plus, consumers have more control over their personal information. They can share their data with confidence, knowing it's protected. It's a game-changer for marketers, as they can now gather and use data without compromising security or privacy.
3.?Goodbye Middlemen, Hello Efficiency: Blockchain is shaking up the digital advertising world by cutting out the middlemen and putting advertisers and publishers directly in touch. Say goodbye to ad agencies and networks! This streamlined approach means fewer hoops to jump through and less chance of ad fraud. No more fake clicks or impressions! With smart contracts, transactions are automatic and verifiable. Advertisers pay only for real results. It's a win for advertisers and publishers, as costs go down, and accountability goes up.
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4.?Companies such as Tesla, McDonald's, Nike, Walmart and Amazon are all using blockchain. The good news is smaller to medium sized businesses can get on the bandwagon too!
These are just a few rad examples of how blockchain has transformed marketing. As this technology keeps evolving, get ready for even more exciting changes in the marketing world!
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1 年I appreciate you sharing your experiences and wisdom Lauren
Helping business owners scale, systemize, and step away. Build a self-sustaining business that runs without you—more freedom, less stress, higher profits. ?? #BusinessSystems #Scaling
1 年Great article. Thanks for sharing