Blockchain is going mainstream.

Blockchain isn’t overhyped, and it’s no longer the utopian dream of a few crypto enthusiasts. A recent Deloitte report surveyed more than 1,300 senior executives from around the world, and 53% identified blockchain as a critical priority for the future.

According to the report, blockchain has finally come of age. It’s evolving into a “mature solution poised to deliver its initial promise to disrupt.”

In short, blockchain is going mainstream. 

What is blockchain?

Blockchain is a type of technology that records transactions to a digital ledger where they cannot be changed or altered. These records or blocks of information are linked using cryptography. The info on a blockchain is easily verifiable and open to the public. Blockchains are also decentralized, so the data is shared with all the computers on the network.

Think of your business’s biggest challenge or obstacle, and there’s probably a way blockchain can solve it.

The applications of blockchain are no longer the pie-in-the-sky dreams of early adopters. This technology has the potential to disrupt nearly every industry and solve your business’s greatest challenges.

How does KOPUS plan to use the Blockchain:

Here are 7 ways we plan to use it, some may help you too:

1.  Paying Employees and Venues.

Paying our remote employees, contractors and clients. This form of payments is a very large part of my personal business and something many big companies (and banks) are betting on this year.

2. Cloud Storage

Simply using excess hard drive space, venues could store what the traditional cloud stores 300 times over,” much like how you can rent out your home or room on Airbnb we could rent out our cloud storage to our venues.

Considering the world spends $22 billion + on cloud storage alone, this could open another revenue stream for KOPUS , while significantly reducing the cost to store data for companies and personal users.

4. Prevent fraud and Streamline accounting. 

Blockchain can streamline accounting practices. The technology can lighten the load for financial auditors, meaning they have more time to focus on anomalies.

“Blockchain’s transparency gives visibility to all transactions for approved users, and this may decrease auditors’ work with sampling and validating transactions,”

5. Use Smart Contracts

A smart contract is a self-executing contract that has the terms of all parties written directly into the code. The code and terms of the contract exist on a decentralized blockchain network. Smart contracts ensure all parties in the agreement do what they are supposed to. These self-automated programs run without downtime and without the interference of external parties.

So how does a smart contract help Kopus get more money?

Well, it ensures you get paid once you deliver on your end of the deal. Plus, if the other party backs out on short notice, your goods/services are returned to you. This means you never have to use lawyers, government officials, or other fee-charging middlemen to settle disputes.

All in all, a smart contract is a fantastic tool to use when you are forced to do business with jerks, people you don’t trust, or people you simply don’t know.

6. Get to Know Your Customers Better

Blockchain facilitates reliable identity management. Your customers and your employees have digital IDs that make it easy to verify their identity. If this information is stored on a blockchain network, it reduces the risk of identity theft, money laundering, fraud, and other cybersecurity concerns.

As the information on the blockchain cannot be changed, it allows people to take control of their personal data.

Clear transaction records also help you and your customers to see how your relationship has progressed over time.

With blockchain technology you can identify loyal customers, learn more about their spending patterns, and steadily build your customer base.

7. Improve Our Marketing Campaigns

Good marketing is vital to every business. But with the number of businesses competing for attention today, it may be difficult to get ours to stand out to potential consumers.

I’m sure you’re already familiar with using social media posts, billboards in high traffic areas, TV commercials, newspaper advertisements, and direct mailing as methods of promotion.

However, blockchain may make our marketing efforts even more effective.

Blockchain can be used by marketers to keep track of client information and consumer behavior. With this data, our skilled marketers can craft clever campaigns that bring greater ROI.

Any changes made to our campaigns or other media releases during development can also be identified with ease. If you encounter a mistake down the road, you can use the blockchain to find out who made it and when.

Finally, blockchain allows our marketers to verify that the traffic they attract is from real people.

When your marketing stats are not inflated by bot activity, you get a much bigger bang for every buck we spend on marketing.

Blockchain can be a game-changer for SMBs, saving time and streamlining operations.

Kopus hopes to help smaller companies to begin exploring the myriad improvements blockchain can make in their businesses as we utilise it in ours.