Blockchain : A Double Dose of Trust for Brands . My Article in Impact ( print issue) dated 13th August.
Much has been written about Blockchain and its impact on the efficiency of Marketing dollars. Blockchain also paves an end to end passage of transparency between brands and consumers, builiding the most valuable asset of brands today - 'Trust'. In my article in impact I have shared just a few cases . Do share your views. Here is the link
https://digital.impactonnet.com/1775179/Impact/volume15issue10#page/36/1
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