BLOCH SIGNS FOR LDN UTD.

LONDON, 15th February 2021 

• PR industry leader, Andrew Bloch joins leading esports organisation LDN UTD.
• Bloch will strengthen existing Advisory Board.
• LDN UTD is an esports organisation that unites esports and gaming with social issues.
• LDN UTD enables grassroots gamers and content creators to embark on a “path to pro”.

LDN UTD the leading esports organisation that uses gaming and esports to address social issues has today announced that Andrew Bloch has joined and strengthened the existing Advisory Board.  

In 2020, Bloch stepped down from his day-to-day role as managing partner of Frank, the PR agency he co-founded in 2000, to become a non-executive director. He now holds a portfolio of non-executive, advisory and project roles advising high growth companies. He has acted as official spokesperson and PR advisor to Lord Sugar for over 20 years.

Bloch sits on the Business Launch Group panel for The Prince’s Trust, is a founding mentor of the School of Communications Arts, a Generation Z mentor at the School of Marketing, a council member of Superbrands and a group advisor to Big Community Records. He is listed in the PR Week Power Book' – 'The Definitive Guide To The Most Influential People in PR’ and earlier this year was named as one of the ‘Top Ten Most Influential PR People In The World’ by BuzzSumo.

Recognising the strength and popularity of gaming and esports and its ability to address social issues, Andrew Bloch joins LDN UTD at a time the organisation has successfully delivered campaigns addressing loneliness, nutrition, diversity and most recently the Yop Esports Champs in partnership with the Mayor of London and outreach partners including the Rio Ferdinand Foundation, whereby the three live broadcasts amassed hundreds of thousands of unique views on Twitch. As an esports organisation, LDN UTD provides accessibility and opportunity for gamers and content creators of all backgrounds to embark on a “path to pro” journey and be nurtured, developed and educated.

  Oliver Weingarten, CEO of LDN UTD, said: “I am delighted to have Andrew on board to support LDN UTD and our values. From the outset of our discussions, it was clear that Andrew and I were aligned in terms of the way we think, and he immediately recognised that LDN UTD’s unique proposition can be used as a positive mechanism to address societal issues at the same time as building out and engaging the grassroots gaming community. Andrew’s pedigree speaks for itself. I’m looking forward to working with him to create buzz and continue to make LDN UTD stand out from the crowd. We have some exciting plans in our roadmap, as we look to continue to grow our roster of brands and raise capital.”  

Andrew Bloch added: “I love everything that LDN UTD is doing and everything it stands for. LDN UTD is a brand with true purpose at its core, and there is a massive opportunity for them to use the huge popularity of esports to continue to drive positive societal change. I’m excited to join them on their journey and help them achieve their ambitions.”

Bloch joins the Advisory Board which already includes Sree Varma, CEO of iSportconnect – the largest global platform of sports execs - who announced his investment last year, and Charlotte Webster, CEO of Chrome Management, an agency that works with influencers to help grow their channels and develop their brand by building sustainable partnerships with brands. 

 This month, LDN UTD has commenced a seed round of funding to accelerate growth, to generate funds to expand its team and acquire premium rosters to continue to build out awareness of LDN UTD and the issues it is addressing. 

 About LDN UTD

LDN UTD is an innovative esports org. We use esports to serve society. Since inception, we have worked with Chipotle, DLA Piper, HyperX, Razer, Landsec, Logitech, Bio-Synergy, Yop and many more - always foregrounding social issues. We have partnered with grime artist P Money to address the issue of knife crime in Lewisham, hosted the ROAD TO YANA FIFA tournament to address loneliness resulting from the COVID-19 lockdown, partnered with Leyton Orient FC and Kingston Race Equalities Council on UTD Against Racism to celebrate diversity in gaming, and most recently with the Yop Esports Champs fused education and esports in partnership with the Mayor of London.

For more info visit: www.ldnutd.gg, or @ldnutd on Twitter.