Blinkfire’s Trends of the Week: World Cup Chaos ?, Social Media Shopping ??, and more!

Blinkfire’s Trends of the Week?is a weekly email that comes out every Friday. With all the cool information in our platform, we want to spread the wealth?with fun, shareable social media?posts, content series, TikToks, Reels, insights, and more. Enjoy!

? World Cup Chaos?

The 2022 World Cup has been full of miraculous comebacks, upsets, and intriguing player storylines. We pulled a couple highlights from the group stage to share.

Team USA & England Advance

Team USA advanced to the knockout stage after a thrilling 1-0 win over Iran. England also advanced after taking first place in Group B, going 2-1-0.

Argentina Survives

Last week, Saudi Arabia gave us one of the most surprising upsets in World Cup history when they defeated Argentina in their first game of the tournament. However, Lionel Messi and Argentina found a way to win their final two games and advance to the knockout stage.?This post by FIFA World Cup on Instagram featuring Messi’s goal celebration received over 1.7M engagements!

Germany Sent Home

Despite winning their last group stage game against Costa Rica 4-2,?Germany is now eliminated from the World Cup. Japan took first place in their group after defeating both Germany and Spain — with Spain also advancing after taking second place in the group.

Highlights from the Second Round of Group Stage

Check out our Blinkfire blog post?featuring highlights from the second games of the?FIFA World Cup group stage!

????What We're Reading?

Check out some of our favorite articles of the week from?The Washington Post, Digiday,?and our?Blinkfire Blog:

Swipe and Buy: Social media is now a destination for holiday shopping?— The Washington Post?

Social media platforms are looking for new ways to create revenue, and shopping seems to be making a positive impact on many platforms during the holiday season. With many social media networks adding in-app shopping capabilities, Gen Z and millennial shoppers are now using their favorite sources of content to buy gifts this season.

A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza?— Digiday

The World Cup is a massive multicultural event, which means marketers need to reach a wide audience. In this article from Digiday, Coca-Cola’s SVP of Marketing for Latin America, Javier Meza, gives insight into Coca-Cola’s multifaceted approach to marketing around the World Cup.

Blinkfire’s New Look?— Blinkfire Blog

We recently launched Blinkfire’s brand refresh: a new logo and overall update to Blinkfire’s look and feel. This update has been years in the making, and we’re so excited it’s finally here.

?? 1 Insight to Share

MLB teams had a +44.9% follower growth on TikTok this past season!?

Check out the top 5 teams ranked by TikTok video views during the 2022 season.

Read our?2022 MLB Season Recap Report?for more insights on sponsors, top posts, and more!?