Blinkfire’s Trends of the Week: Women’s Euro Semi-Finals ??, NFL Training Camp ??, NASCAR Controversy ?? and More

Blinkfire’s 5-4-3-2-1?is a weekly email that comes out every Friday. With all the cool information in our platform, we want to spread the wealth?with fun, shareable social media?posts, content series, TikToks, Reels, insights, and more. Enjoy!

5 Campaigns from NFL Training Camp

NFL training camps have begun! Teams and brands from around the league are making a splash with?training camp sponsorships, gearing fans up with content before the official season begins.?

Green Bay Packers x Bellin Health

Aaron Rodger turned heads this week as he?strolled into training camp with his best Nicolas Cage impression from “Con Air”. The Packers are featuring their training camp logo lockup with sponsor Bellin Health on their social posts throughout training camp this season.

New York Giants x Dunkin'

New York superstars Saquan Barkley and Daniel Jones are working hard in training camp as the?Giants feature Dunkin’ in their “Giants Now” training camp?social media series.?

Minnesota Vikings x Salvation Army

The?Minnesota Vikings have teamed up with the Salvation Army?to give fans a one-of-a-kind training camp experience this year. The #downforthechallenge event gives fans the chance to rappel down the side of Omni Viking Lakes Hotel during training camp to raise money to fight homelessness in their communities.

Pittsburgh Steelers x FedEx

The?Steelers are featuring FedEx as their official training camp sponsor?this year. On social, the team is engaging fans with insider content and detailed schedules so they can get in on all the action.?

Dallas Cowboys x American Airlines

American Airlines is the official training camp sponsor?of the #1 most valued NFL team, the?Dallas Cowboys. The Cowboys are using their logo lockup featuring American Airlines on their social content throughout the training camp season.?

4 Women's Euro Semi-Finalists?

It was a thrilling week of Women’s Euro semi-finals between some of the best teams in the world. Each of the four?teams and their players have been very successful on social media this month, growing interest in?the women’s game across the world. Now that the dust has settled, we finally have our two finalists: Germany and England.?

Germany

Since the start of the Women’s Euro, the?German?Women’s Instagram?has gained more than 105K new followers, a 74% increase in growth. The team defeated Sweden 4-0 on Wednesday.?

England

The?English National Team heads to the Women’s Euro Finals?and will face Germany on Sunday.

France

Since the start of the Women’s Euro, the France Women’s Instagram has gained over 44K new followers, a 58% increase in growth. The team lost a tough one to Germany 2-1 on Wednesday.?

Sweden

The Swedish National Team had a great run at Women’s Euros, making it to the semi-finals.?

3 Highlights from the F1 French Grand Prix

From crashes, lead changes, and podium celebrations, the 2022 F1 French Grand Prix had it all. In a sport full of big sponsorships, brands are benefiting from their drivers being in the conversation before, during, and after the race.?

Max Verstappen

Verstappen won his?7th?race of 2022?in France this past weekend! He leads all racers with 233 points this year and opened up a 63-point lead in the standings.?

Lewis Hamilton + George Russell

Lewis Hamilton celebrated?a podium finish with his teammate and fellow countryman George Russell, 2nd and 3rd place respectively. Both racers drive for Mercedes, who had to be thrilled to see?their two superstars on the podium in France. The racers’ sponsors also benefited from the podium finishes, as they earned extra engagement across social media with celebration posts.

Charles Leclerc

Leclerc took the first pole position?going into the race hoping for a big win. Alas, he was unable to hold onto the lead as he made a mistake and spun out into a wall during the 18th lap.

2 Disqualifications Cause Controversy in NASCAR

NASCAR went viral this past weekend as the sport was covered in controversy. NASCAR, the king of sports sponsorship, disqualified the winning racer for the first time since 1960. As you can guess, fans voiced their opinions in the comments of social media after this unusual decision.??

Denny Hamlin + Kyle Busch Disqualified

Teammates Denny Hamlin and Kyle?Busch, 1st and 2nd place respectively, were disqualified after a post-race inspection. Hamlin, driving the FedEx #11 car, and Busch, driving the #18 M&M car, were disappointed in the decision, but their team acknowledged the extra material infraction as an honest mistake and assured fans it would not happen again.?

Chase Elliott — from 3rd to 1st

Chase Elliott?was the lucky beneficiary of the post-race disqualifications, claiming the title after finishing 3rd on the track.?

1 Insight?to Share?

Last week we published?Blinkfire’s Q2 2022 Global Ranking Report. Global Ranking, one of Blinkfire's social media benchmarking tools, looks at teams across many different sports leagues and?ranks them based on?metrics like total engagement and total video views.