Blinkfire’s Trends of the Week: Primetime in Colorado ??, Laver Cup ??, and UEFA Champions League Begins ?!

Blinkfire’s Trends of the Week comes out every Friday. With all the cool information in our platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, Reels, insights, and more. Enjoy!

?? Primetime in Colorado

Coach Prime has the Buffs on the move! The school sold out tickets for the remainder of the football season after a 3-0 start to the season, beating TCU, Nebraska, and Colorado State. Colorado’s thrilling overtime win over Colorado State brought in 9.3 million viewers, an ESPN late-night college football record. As a result of their recent success and coverage, Colorado has grown their social media to over 1.8 million followers.

?? Laver Cup

Our friends at the Laver Cup begin their team format tournament today in Vancouver! Team World takes on Team Europe for the crown jewel of team tennis with all the bragging rights included. Make sure you catch some of the action this weekend as many of the world’s best and most exciting players compete!

?? What We’re Reading

Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services — Digiday

The surging popularity of women's sports, highlighted by Coco Gauff's record-breaking U.S. Open victory, is drawing the attention of brands and advertisers. Ad agency Rain the Growth Agency has launched a dedicated team called HypeHer, focusing on women's sports, offering a range of services from strategy and research to influencer marketing and analytics.

How apparel brand Champion is taking its creator efforts global to resonate with Gen Z? — Digiday

Champion is revamping its influencer marketing to connect with Gen Z on a global scale. By partnering with creators who align with its values, Champion seeks authenticity and deeper connections, departing from high-profile influencer campaigns. Read more about this shift that highlights the brand's commitment to meaningful partnerships through the "Champion Creators Program.”

?? Insight to Share: European Soccer Social Follower Distribution

The Premier League, LALIGA, Bundesliga, Serie A, and Ligue 1 have the most successful soccer clubs in Europe and have amassed millions of fans worldwide. Using Blinkfire data, we reviewed the social networks of each league based on follower distribution.?

While the Premier League, Bundesliga, and Serie A have the most followers on Instagram, Facebook is #1 for LALIGA and TikTok is #1 for Ligue 1. Follower distributions are important for teams and brands to understand when it comes to sponsorships because different social channels require different content strategies.

Read our blog on the 2023-24 Champions League season for more data on your favorite European soccer leagues and teams!