Blinkfire’s Trends of the Week: NBA Season Tip-Off ??, College Football ??, and More!
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AI-Based Sponsorship Optimization for Sports, Entertainment, and Influencers across Social Media and Broadcast
Blinkfire’s 5-4-3-2-1?is a weekly email that comes out every Friday. With all the cool information in our platform, we want to spread the wealth?with fun, shareable social media?posts, content series, TikToks, Reels, insights, and more. Enjoy!
5 College Football?Sponsorships
College football is heating up and brands are taking advantage of the exciting CFB season. Here are some of our favorite sponsorships from this past week:
College GameDay x Home Depot?
College GameDay is a college football staple, providing?entertainment for fans on Saturdays.?Home Depot is a longtime sponsor of College GameDay, synonymous with Saturdays, Lee Corso, and Kirk Herbstreit.
Tennessee x Spotify
Spotify is featured on Tenneesse’s Game Day Playlist series, highlighting a player’s pre-game playlist.?This is a great example of a creative way to naturally integrate sponsorships.
Tar Heels Chrome Helmets x Jordan??
The North Carolina Tar Heels debuted their new chrome helmets and uniforms last week. Their Jordan-branded uniforms were shared across social media, and?this post by North Carolina generated over 23K engagements on Instagram.
Tennessee x Cheez-It Bowl National Team of the Week
Tennessee was named the national team of the week?after beating the Alabama Crimson Tide on a last-second field goal. This was a huge win for Tennessee as it was their first time beating Alabama since 2006.
Michigan x Coca-Cola?
Coca-Cola is sponsoring Michigan’s score graphic posts this season. College teams are increasingly using sponsors for?content series to increase revenue for programs. Brands are looking to sponsor the content of top teams like Michigan, as?this Facebook post had over 39K engagements.
4 Posts from NBA Tip-Off
The 2022-23 NBA season tipped-off Tuesday, and we have a few highlights from the first couple days of the season. Stay on the lookout for our NBA Jersey Sponsorship Report coming out next week!
Warriors Get Their Rings?
The Golden State Warriors received their 2021-22 NBA championship rings on Wednesday.?This post by the NBA featuring the Warriors players and their new rings generated over 284K engagements.?
Chase x Golden State
The Golden State Warriors championship ring night was sponsored by Chase. The team started where they left off — with a big win over Lebron James and the LA Lakers.?This score graphic posted by the Warriors on Facebook featured the Chase logo and the team’s jersey patch sponsor Rakuten.
Phoenix Starts Season with Epic Comeback
The Phoenix Suns and Dallas Mavericks gave us the first jaw-dropping game of the NBA season. The Suns erased a 24-point deficit to beat the Mavericks on Wednesday night behind Devin Booker’s 28 points.?The NBA posted this score graphic along with others from opening week on Instagram and generated more than 571K engagements.
The Greek Freak x Motorola
Giannis Antetokounmpo is one of the most popular basketball players in the world. The Bucks' jersey sponsor, Motorola, was featured on his Instagram post about the new season starting. Posts like these from superstar athletes can be valuable to brands, as?Giannis’ post had over 374K engagements.?
3 Articles to Read?
Check out some of our favorite articles of the week from Adweek, Digiday, and F1.
We love when partnerships feel seamless. Warner Bros. achieved this in partnership with ESPN Creative Studio to promote their new superhero movie,?Black Adam. The Monday Night Football promo featuring LA Chargers superstar Khalil Mack was creative, engaging, and tied together football and the new movie perfectly for the fans watching.?
Ever wonder how content creators are making so much money? In this article, Digiday gives an in-depth analysis on how different platforms value creators and how ad revenue is divided up. This is essential information for brands and content creators to understand as we continue to progress in the business of social media.
F1 is bringing racing to the fans in a new experiential setting. F1 Arcade will feature 60 motion F1 simulators and a full-service restaurant. The experience, modeled after other sports-centered entertainment venues, will better engage fans outside of race weekends and social media.
2 Stats on Karim Benzema
Menzema Wins Le Ballon D'Or
This week, Real Madrid’s Karim Benzema won his first ever Ballon D’Or, the award for the best male soccer player of the year. Adidas honored Benzema’s achievement with a merchandise collection highlighted in this?Bleacher Report Football post that received over 1M engagements this week.
Benzema Social Network Gains
After winning the prestigious award,?Benzema’s social media accounts?received attention. Since Monday, Benzema has gained over 1.1M followers across Facebook, Instagram, and Twitter.
1 Insight to Share - Q3 Global Ranking
Blinkfire Analytics’ Q3 2022 Global Ranking Report on social media engagement and video views is here!
Blinkfire's Global Ranking Report is one of the best ways to benchmark social media?data across other teams, leagues, and sports.??