Blinkfire’s Trends of the Week: MLB World Series ?, El Clásico ?????, and the Taylor Swift Effect ??!
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AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
Blinkfire’s Trends of the Week comes out every Friday. With all the cool information in our platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, Reels, insights, and more. Enjoy!
? MLB World Series
The 2023 World Series is set. The Texas Rangers will represent the American League after defeating the Houston Astros in a thrilling 7-game series. The Arizona Diamondbacks will represent the National League after coming from behind to defeat the Philadelphia Phillies in another wild 7-game series.
While most everyone wouldn’t have expected this World Series matchup, it will be a battle between the speedy youth of the Diamondbacks and the heavy-hitting Texas Rangers.
? El Clásico x Rolling Stones
El Clásico is the highly anticipated soccer match between two of Spain's most successful and storied clubs, Real Madrid and FC Barcelona. The rivalry is a fixture that transcends the sport, drawing a massive global audience, as it represents a fierce competition not only for domestic supremacy in LALIGA, but also for cultural and regional pride between the cities of Madrid and Barcelona. Saturday's El Clásico will see Bar?a wearing The Rolling Stones legendary “tongue and lips” on the front of their jersey as part of the team’s Spotify sponsorship.
领英推荐
?? What We’re Reading
2023-24 LALIGA Jersey Sponsors — Blinkfire
LALIGA and the league’s teams have more than 1 billion total followers on social media — one of the reasons why sponsors from around the world partner with the teams and their athletes. We created industry breakdowns of front-of-jersey and sleeve sponsors, kit manufacturers, and more. From household names to surprising collaborations, our blog is your window into the sponsors that play a vital role in the business of Spanish soccer.
Social media giants like TikTok and Meta are exploring ad-free subscription tiers, potentially revolutionizing the way we experience these platforms. But as they chase guaranteed revenue, the shift could spell challenges for small businesses heavily reliant on targeted advertising. Discover the implications of this evolving landscape, its impact on influencer marketing, and the shifting dynamics of online advertising.
?? Insight to Share: Chief’s Social Media Goes Platinum
The Kansas City Chiefs are enjoying their Taylor Swift Era! Compared to the first seven weeks of the 2022 season, the Chiefs have increased video videos by 433% and engagement by 238%.
Leveraging pop culture moments is a key strategy for any sports organization to thrive on social media. The Chiefs have skillfully embraced this cultural spotlight, expanding their fanbase beyond the football community.