?? Blinkfire’s Trends of the Week: May 3, 2024

Blinkfire’s Trends of the Week comes out every Friday. With the cool information in our platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, Reels, insights, and more. Enjoy!

?? Caleb Williams Already Breaking Records

Caleb Williams' selection as the #1 draft pick has not only solidified his status as a top prospect, but he also broke Caitlin Clark's record for draft night merch sales, reflecting the immense anticipation and excitement surrounding his future in the league. As fans eagerly embrace Williams' journey to the professional ranks, his marketability is certainly going to be something for the Chicago Bears to make sponsorship plays on.

? Tiger Woods’ Sun Day Red Line is Live

Tiger Woods is getting out of his comfort zone, as his new apparel brand, Sun Day Red, is now available. Back in February, Woods and TaylorMade officially unveiled the brand. Drawing on Woods’ iconic presence both on and off the golf course, he aims to redefine golf fashion, infusing it with his signature blend of performance, style, and innovation. Woods is known to be a private person, but he made several appearances on talk shows this week, including The Tonight Show, to promote the brand.

?? What We’re Reading

Athlete and sports team sponsorships are becoming bigger business for brands — Glossy

Nike secured a historic deal to become the official sponsor of the German men’s national soccer team, ending Adidas's 77-year reign. Glossy explores the implications of this game-changing partnership, along with insights into the booming world of sports collaborations and athlete-brand alliances in their blog.

Elevating Fan Engagement: The Strategic Role of Game Day Content for Marketing and Sponsorship Teams— Blinkfire

Discover how game day content goes beyond scores and highlights to enhance fan engagement and sponsorship revenue in our latest blog. From game previews to player arrivals, find examples from the best teams in sports that elevate their sponsor exposure through thoughtful game-day engagement!

?? Insight to Share: NBA Relative Growth Rankings

Our friends at the Orlando Magic and Los Angeles Clippers ranked #1 and #2 in overall follower growth during the 2023-24 NBA regular season!

The Magic saw impressive growth on their short-form video, ranking #1 and #2 on YouTube and TikTok for follower growth. The team’s social strategy included in-game highlights and trending audio clips, leading to a 355% increase in YouTube views compared to the 2022-23 season. Their “PLAY THE SONG” content also went viral throughout the season. Check out some of the Magic’s best videos in this Blinkfire playlist.