Blinkfire’s Trends of the Week: Lebron Makes History ??, NBA Trade Deadline ??, and Data Behind the Super Bowl???
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AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
Blinkfire’s Trends of the Week?is a weekly email that comes out every Friday. With all the cool information in our platform, we want to spread the wealth?with fun, shareable social media?posts, content series, TikToks, Reels, insights, and more. Enjoy!
???Lebron Breaks NBA's All-Time Scoring Record
Lebron James?passed the great Kareem Abdul-Jabbar Tuesday night to claim the?NBA’s all-time scoring title with 38,368 points. The NBA generated 223 million video views across their social media and digital platforms on Lebron’s record-breaking night, the most ever for a regular season game (via NBA).?This Lakers Instagram post?celebrating Lebron’s milestone received over 1.3 million engagements.?
Fun Blinkfire Stat: The Lakers Instagram has averaged 109.7K engagements per post this season, and Lebron’s “All-Time Leading Scorer” graphic earned 1.3 million engagements, a 1085% increase.
???NBA Trade Deadline Chaos
The NBA trade deadline has been chaotic. With the trades of many top players around the league, it was hard to narrow down the highlights. That didn’t stop us from trying!
Kevin Durant to the Phoenix Suns?
Kevin Durant?is leaving Brooklyn and headed to Phoenix. The?Phoenix Suns?received Durant in a blockbuster deal involving several future first-round draft picks. It seems well worth the cost as they received one of the most elite scorers to ever play the game.?This post by ESPN?breaking the news of Durant joining?Chris Paul?and?Devin Booker?in Phoenix received 959,000 engagements on Instagram.
Kyrie Irving to the Dallas Mavericks
Kyrie Irving?has left Brooklyn and joined forces with?Luka Don?i??in Dallas. Will this be the boost the?Dallas Mavericks?need to return to the NBA Finals? Only time will tell, but the trade already has Dallas fans excited.?This ESPN post?announcing the trade received over 1.2 million engagements on Instagram.
D’Angelo Russell, Russell Westbrook, & Mike Conley Swapped
This week the?Lakers,?Timberwolves, and?Jazz?were involved in a mega three-team trade.?D’Angelo Russell?heads to Los Angeles,?Mike Conley?heads to Minnesota, and Russell Westbrook’s future with the Jazz is still in question, as the team might move him around again. ESPN broke the news to the sports world and received more than 347,000 engagements on?this Instagram post.??
????What We're Reading
Here are some of our favorite reads this week from?AdAge?and?Blinkfire.
Influencers continue to increase their share in marketing budgets. A survey by Advertiser Perceptions found that “53% of advertisers plan to increase creator marketing spending in 2023”. Influencers have the ability to reach niche, targeted consumers in an authentic way.
Accurately tracking sponsorship performance shouldn't be a hassle. Blinkfire's dashboards and sponsorship tools empower users with accurate, real-time data to efficiently create profitable partnerships.
?? 1 Insight to Share - Super Bowl Player Ranking
Super Bowl LVII is full of star power! It’s no secret fans are excited to see players like Patrick Mahomes, Jalen Hurts, the Kelce brothers, and Juju Smith-Schuster take the field this Sunday.?
Using?Blinkfire’s Global Ranking, we ranked the top 10 players competing in the Super Bowl based on Instagram followers.
Read our?Super Bowl blog post?to see more social media and sponsorship data surrounding the big game including NFL sponsorships, playoff activations, and social media score cards for the Eagles and Chiefs.