Blinkfire’s Trends of the Week: June 21, 2024

???? Boston Celtics win NBA Championship

The Boston Celtics won their 18th NBA Championship, the most of any organization in the NBA. Not only did the Celtics dominate on the court, but they also made a massive impact on social media.

The Celtics generated 1.1 billion impressions and $3.3 million of total media value during the 2024 NBA Playoffs across the team’s owned and operated social accounts.

?????? Bryson DeChambeau Wins US Open

Bryson DeChambeau's incredible power and analytical approach to golf plus his magnetic personality are drawing in more fans. His new YouTube channel, featuring behind-the-scenes and fan-focused content, is not only attracting viewers but also enhancing his personal brand. Here’s a look at the impressive performance of DeChambeau's social media channels over the past week:

?? 441,800 new followers

?? +15.2% follower growth

?? 49.5 million impressions

?? $1.3 million media value

?? What We’re Reading

Sponsorship in women’s sport: The growth, the reasoning & the opportunities — SPORTFIVE

Sponsorship in women's sports is booming, driven by consumers' demand for authentic and engaging marketing. With women's sports perceived as more inspiring and family-oriented, brands like Nike, Gatorade, and EA SPORTS FC are leading the charge, resulting in a 22% year-over-year increase in sponsorships, especially in golf and tennis.

Maximizing Visibility: How National Soccer Teams Ensure Sponsor Exposure Off the Field — Blinkfire

Soccer fans are in for a treat this summer with UEFA Euro 2024 and Copa América showcasing the best players worldwide and captivating millions on stadiums, TV screens, and social media. Despite the lack of sponsor logos on game uniforms, national teams find creative ways to highlight their sponsors through strategic content on social media.Read how these teams maximize brand visibility and engagement throughout these prestigious tournaments.

?? Insight to Share: Copa América 2024 Technical Brands

While Europe focuses on the Euros, the Americas kicked off the 2024 Copa América last night with Argentina vs Canada! Explore the brands that will outfit the team this year.

Adidas leads the way, sponsoring half of the 16 total teams! Trailing behind, Nike will dress four teams, with Marathon Sports taking the third position. Additionally, both PUMA Group and Reebok will be present, each with one team.