?? Blinkfire’s Trends of the Week: July 5, 2024
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AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
?? First Serve at Wimbledon
The famous grass-court Grand Slam started on Monday, July 1, and the event is already drawing a lot of attention. Wimbledon does a great job with their content creation throughout the tournament. During the first four days of the tournament, they have already received 161.8 million video views and 9.3 million engagements!
Not only does the Wimbledon official account post highlights, they also have fun, fan-focused content ideas. A prime example is this content series called “Overheard at Wimbledon”!
?? NHL Schedule Release
NHL teams are getting ready for the 2024-25 season by releasing their schedules in style, using creative and engaging video content. These videos reveal the highly anticipated matchups and showcase each team's unique flair.
Fans are thrilled to see their favorite teams' upcoming games presented in trendy ways. This example from our friends at the Chicago Blackhawks features their new jersey patch partner Circa Sports as the presenting partner for the schedule release. Check out this Blinkfire playlist with our favorite posts from NHL teams.
?? What We’re Reading
Inside Manchester United’s front-of-shirt deal: $75m per year, no Champions League clause — The Athletic
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Manchester United has inked a new sponsorship deal after parting ways with TeamViewer. Qualcomm's Snapdragon, a leading tech firm, steps in as the new front-of-shirt sponsor, marking a significant financial commitment and a fresh start for the club's branding.
Eli Lilly expands U.S. Olympic team sponsorship ahead of 2024 Paris games — Medical Marketing and Media
Eli Lilly has expanded its sponsorship of the U.S. Olympic team, becoming an official partner of Making Team USA presented by Xfinity and the presenting sponsor for the recent U.S. Olympic swimming trials in Indianapolis. This partnership also includes supporting the Swim IN Safety program, promoting health and swim equity.
?? Insight to Share: F1 Team Engagement Rankings
Using Blinkfire’s Global Ranking, we compared the four Formula 1 teams with Grand Prix victories this year to see which team generated the most engagement during the first six months of 2024.
Despite Red Bull dominating in wins, our friends at Ferrari lead the way in engagements. Scuderia Ferrari HP has driven more than 350 million engagements this season, 130 million more than Red Bull — who is leading the Constructors’ and Drivers’ Championships.