Blinkfire’s Trends of the Week: Haaland Scores FIVE ?, NFL Free Agency Frenzy ??, and more!
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Blinkfire’s Trends of the Week?is a weekly email that comes out every Friday. With all the cool information in our platform, we want to spread the wealth?with fun, shareable social media?posts, content series, TikToks, Reels, insights, and more. Enjoy!
??Haaland Scores FIVE
Erling Haaland?looks unstoppable. The Manchester City star scored FIVE goals en route to a 7-0 win over RB Leipzig in the Champions League. Haaland became?Manchester City’s all-time scorer in a single season (39)?and the third player to ever score five goals in a single UCL match.?This Instagram post from Haaland, featuring the club’s front-of-jersey sponsor Etihad Airways, received 2.5 million engagements.??
???NFL Free Agency Frenzy?
NFL free agency has begun, and teams are making bold moves across the league. Quarterbacks such as Jimmy Garapollo, Baker Mayfield, and Sam Darnold all have new teams. The Dallas Cowboys released star running back Ezeikel Elliott, and former Bears running back David Montomery joined the division rival Detroit Lions. These are only a few of the many moves that were made in the first week of free agency. Check out two of our featured trades that went down in the NFL.
Chicago Bears Trade #1 Overall Draft Pick
The?Chicago Bears?traded the #1 overall pick in the 2023 NFL draft to the?Carolina Panthers?for two first-round picks, two second-round picks, and star wide receiver?DJ Moore.?This Instagram post from the NFL, sponsored by Bud Light, received over 346,000 engagements.?Sponsoring offseason posts around trades, new player signings, and other popular content can be valuable for teams and leagues.
Jalen Ramsey x Miami Dolphins
Jalen Ramsey, one of the NFL’s premier defenders, was traded from the?Los Angeles Rams?to the?Miami Dolphins?for a 2023 third-round pick and tight-end Hunter Long. Ramsey will join a long list of star play-makers for Miami, including Tua Tagovailoa, Jaylen Waddle, and Tyreek Hill.?This NFL Instagram post?received over 1 million engagements.
领英推荐
????What We're Reading
Here are some of our favorite reads this week from?Billboard?and?Blinkfire.
Rosalía was?Spotify’s top-streamed Spanish artist in 2022. For the El Clásico match on Sunday, March 19, FC Barcelona, in partnership with Spotify, will wear a limited edition jersey with the Grammy-winning artist's Motomami album logo on the front. This is a great example of how teams can connect with fans in unique ways through culture.
The Sponsorships Behind March Madness?—?Blinkfire
March Madness is here! Behind the exciting games and bracket challenges, there are many brands that want in on the attention. Take a look at tournament sponsorships in our blog, including campaigns from NCAA official sponsors and creative ambush marketing tactics used by brands to activate around the event.
?? 1 Insight to Share - Aaron Rodgers x Pat McAfee Show
Aaron Rodgers went on the Pat McAfee Show Wednesday, March 15, to announce that he intends to play for the New York Jets. While a trade deal is not done, Rodgers seems to be calling the shots with both organizations.
By the Pat McAfee Show scoring Rodgers’ announcement that he is asking for a trade to the New York Jets, the sub-20-person media company saw huge viewership numbers on YouTube.??This Pat McAfee YouTube video?of the Rodgers?interview received close to 1.6 million video views. Using Blinkfire’s Global Ranking, we ranked the Pat McAfee Show against other media groups and leagues on Wednesday, March 15 based on YouTube video views. The Indianapolis-based sports show ranked second in YouTube video views, behind only the NBA.