Blinkfire’s Trends of the Week: Champions League Draws ?, College Football ??, and MLB Score Graphics ?!
Blinkfire Analytics, Inc.
AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
Blinkfire’s Trends of the Week comes out every Friday. With all the cool information in our platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, Reels, insights, and more. Enjoy!
? Champions League Draws
Hold your breath, it’s the Champions League draw! This week, the league unveiled the fate of Europe's elite soccer clubs in the highly anticipated UEFA Champions League Season Draw. As the balls are drawn, alliances will be forged, rivalries rekindled, and dreams born anew. The stage is set, and the world is watching. Are you ready for the drama, suspense, and excitement of the new soccer season?!
?? College Football in Back!
College football season Week 1 is here! Fans are excited for the epic rivalries, upsets, and unforgettable moments that await this season. This post from ESPN CFB highlights the preseason’s top 10 players. Also, many of the top players have signed large NIL deals, so will be in the spotlight even more. Be on the lookout as these players make a name for themselves on and off the field.
?? What We’re Reading
The US Open provides access to hundreds of thousands of tennis fans and millions of viewers during the tournament’s two weeks — and brands want a piece of that audience. With matches already under way, here are some activations from brands that want to score a few points during this year’s US Open.
2023 NFL Training Camp Best Practices — Blinkfire
领英推荐
NFL training camp is the first opportunity of the season for teams to engage with fans and build excitement for the season! We hope you get inspired by some of our favorite sponsorships from NFL training camp in this blog.
?? Insight to Share: MLB Score Graphics
“Score graphic" social media posts are one of the most popular content scenes across sports. These posts are opportunities to engage with fans on game updates while also providing exposure for sponsors. We pulled together some insights behind the 30 MLB teams' "score graphics":
1. The top 3 teams with the best average engagement per post for score graphics this season: Atlanta Braves, Toronto Blue Jays, and Chicago Cubs. How'd we find this out? Blinkfire's Scene Value Report. It's invaluable!
2. The NY Yankees and LA Dodgers only do Instagram Stories score graphics. Other teams mix it up across platforms: some use Instagram timeline for final score graphics, and Instagram Stories or Twitter for inning updates.
3. Twelve of the 30 MLB teams have an active sponsorship on score graphics.
4. No active sponsor? No sweat. Make sure to include "passive" exposure for brands via uniform, dugout, or outfield wall.